Reciprocal links. Now here is an amazingly simple and brainless method to improve the content and the relevance of your website and most of all your standing with the search engines. You see one of the ways that search engines determine the relevance of your website is the number of sites that link to you from other sites on the net. At first site in may look like an exercise in futility to try to have a link placed in some directory of links in a site that nobody is ever going to get to anyway. Are you really going to get any traffic from such a link? And you may loose traffic out of your own website by including somebody else’s link in it. If you are thinking that way let me tell you that you are really of the mark completely. Reciprocal links are very important in SEO. Even if no human will ever know that one hundred sites are linking back to you, the web crawlers of the search engines know and when a person types in a keyword that is in your site and in the site of your competitor, then your site will be listed higher because you have one hundred other sites linking back to you when your competitor only has ninety nine.
Is the search engine advantage the only thing you can get out of using reciprocal links? Hardly. Think about it. If you are exchanging links with a site that also has an affiliate program, you can make your link back to them your affiliate link and get all kinds of commissions from your link partners right along with the benefit of having their site linking back to yours.
So are there any limitations to using link exchanging in order to improve your website? There are not many but there are a few. Common sense will tell you that you do not want to have links on your site pointing to your competitors and they are not going to want linking to you from your site. There may, of course, be exceptions, especially if your competitors are big names in the industry and offer affiliate programs that might make you more money than if you sold your own products. Another limitation that currently exists is in the number of sites that you link to and are of specific category. Here is an example for the sake of illustration. You have a directory on your site and you are linking to many specific categories of sites one of these categories is candy selling sites. If you link to more than 50 of these candy sites, the search engines will consider that over saturation and it will actually become a drawback for your site.
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