I think that political correctness goes out the window when trying to brand. To have sizzle as a brand you have to regardless of the rules of the day understand the importance of being distinctive. You may have to forget about the standards and ask what people implicitly look for when reading advertisements. Sure they want your mission statement and bio information. What attracts the public is often times the irrelevant.
The provocative and the imaginative are the teammates that reinvent you and your company. Regardless, of the business it is an inescapable fact that novel approach to brand media succeeds. Conventional though is fine, but a totally unconventional approach catches the publics imagination. Political Correctness is a way to declare that you are not interesting in a free thinking way. Many people realize that political correctness can be more than not insulting or hurting feeling. Kindness and consideration are always a keen focus worth having.
The problem happens when you can not think outside the box. The ultimate gauge of your power to engage will be your ability to be a straight thinker. Remember, there is a great deal of power given to those that contribute and gain visibility for communicating in an interesting and catchy way. The audience finds that those that transcend the narrow boundaries of everyday culture deliver some important identifiable and distinguishable benefit. Convention is the bookmark of a culture, but people prefer the full spectrum of thought. They identify unabashedly with the visionary, and it may be totally irrelevant if they practice political correctness.
Brand media is the way you move your vision into the public's field of vision. It is almost obsolete to be pragmatic on being political correct. I think the public as well as your competition are looking for provocative expression in this media frenzy. It is a marketplace of personal branding, and ultimately you have to demonstrate that you understand the essential skills for tackling something new and different. You have to project your power, without that there in no way for you to exercise your distinctive strengths to the public.
There are many ways for you to stand out from the crowd. One is by your message and the other is by your own perception of yourself. Remember you live in a brand world. From celebrities to radio and television personalities each with their distinctive swoosh that tells everyone who they are. It is the age of the individual brand and the world of fifteen minutes of fame. Everyone out in the public's eye understands the fundamental principal political correctness and brand media are on the opposite ends of the septum.
Next seasons line up on national media is going to focus on the flavor of the month. I can assure you there will be an every growing field of contenders. With a hungry audience waiting to devour the newest brand why not try for that position. The challenge is to come up with a personal definition of you and your business and then develop a way to unabashedly market it.
Being hard pressed to find a single appropriate definition of it, I will use that of Mr. Philip Atkinson put forth on the website ourcivilisation.com. Philip said ?Political Correctness is the communal tyranny that erupted in the 1980s. It was a spontaneous declaration that particular ideas, expressions and behavior, which were then legal, should be forbidden by law, and people who transgressed should be punished. It started with a few voices but grew in popularity until it became unwritten and written law within the community. With those who were publicly declared as being not politically correct becoming the object of persecution by the mob, if not prosecution of the state.?
If you are offended by definitions that appeal to the raw emotions and prefer a more scholarly explanation then perhaps this one from Wikipedia will do. Offering this second definition so that any offense to the reader may be thwarted is the most practical example of what drives the notion of political correctness in the first place. The preceding statement is tongue in cheek, what follows is the definition.
?Political Correctness (also politically correct or PC) is a term used to describe language, or behavior, which is claimed to be calculated to provide a minimum of offense, particularly to the racial, to the cultural, or other identity groups being described.?
Almost all that pertains to maturity and certainly all that pertains to New Testament Christianity have been based on common politeness, holding others in high esteem and genuine respect for all people. Political correctness seems more involved in images rather than the Christian belief that all men are created in the image of God. The difference is that the former is based in perception and the latter in reality.
When Christians see images of fanatically driven Muslim extremist flying into buildings to kill themselves and take as many with them as they can, that does not provoke feelings of political correctness. Any one with an ounce of humanity, Christian or not, would initially want to use far less than savory words to describe the perpetrators of this kind of mass murder. It is only the Spirit of God and the word of God (Christ's commandments) that persuade the believer to see right through the outward display and see each participant of such acts as worthy but misdirected souls who are created in the image of God, in spite of the image they are creating.
Rather than being double talk such a viewpoint when practiced is only proof that political correctness is contrived while genuine humanity driven by Gods love cannot find an adequate substitute in a mere ersatzes intellectual concept.
Thousands of problems arise from mindless adherence to the unwritten tenants of political correctness. One is that while it tries to make a culturally level playing ground for all common speech it tends by its nature to provoke falsehood, and it genders class distinctions that go far beyond reality. For example as it pertains to the dreaded N word an entire class or group is silently ignored. They are never called out for their use or misuse of the word. That group is African Americans.
In African American social life, films and music, the N word is used profusely. That is they use the word to describe themselves frequently. That never seems to raise the question among the proponents of political correctness about the classes of users and non-users it is creating. It seems that the N word is only off limits to Caucasians but not to African Americans. The Blatant use of racially bent titles as in the movie ?White Men Can't Jump? are overlooked because white people supposedly are the only ones who are known for political incorrectness. Here is double talk at its nefarious height.
Far from being a level playing field that is created by strict PC, it is a world of class defining word wrangling and semantic nonsense. Political correctness is a true enemy to free speech, common sense and common decency. It is a doctrine that has been floated on the waves of liberalism private ?Imaginary Ocean? rather than anchored in any real part of America's founding principles, law or jurisprudence. Perhaps it may be good for some humor, even if that is not ever what was intended. To wit, look at some of these politically corrected definitions of some rather common phrases and words.
Old Person ? Gerontologically advanced A Crook ? A morally or ethically challenged individual Drug Addict ? Chemically Challenged Bum ? Displaced Homeowner Alcoholic ? Anti-sobriety activist Insane People ? Selectively Perceptive
One of the more disconcerting aspects of PC trends is its marriage to anything that emerges from pop culture or is in its throws to gain new acceptance. The great push for homosexuality to be accepted as a part of our culture or even as a new race of people that should be accorded every protection of law is one example. Our laws are framed to protect all people but not all behavior. To even suggest that laws should do so puts the whole matter into a subjective mode and yet there are those who still think the laws should be changed.
Now, as prescribed and officially sanctioned PC terms are more acceptable we are shying away from knowable and familiar PC terms and have begun sliding down the slippery slope of mere connotations and implied meanings. In an article titled ?Politically Correct Candidates? that appeared on The Conservative Voice website, December 13, 2006, columnist Joe O'Connell said ??racism is no longer the kidnapping and deportation and enslavement of tens of thousands of a different race. Racism has become a word or merely an idea implied by someone other than the declared bigot. Sexism is no longer the beating of women and the denial of vote rights. Sexism is now a glance or a mistaken comment.? When political correctness becomes a fashionable or commonly acceptable attitude we are at tyranny's door which leads directly down the hall to the room marked ?goodbye freedom of speech.?
How far will we go with this exercise in cultural reconstruction and alteration of cultural perceptions? Since it is now popular among millions of Muslims to commit acts of terror and suicide bombings shouldn't we accept this as emerging cultural phenomena worthy of protection of the law? The answer is understood, or maybe not. Undoubtedly someone will take exception with the comparing of homosexuality and terrorism but there are still millions of Americans and others who think the promulgation of the homosexual agenda is a terror to their culture and to their children. Perhaps the pillars of PC could create a PC boot camp to assuage the PC challenged starting on a volunteer basis. They might name it ?The Center for Intensified Sensitivity Training for the PC Challenged.?
David Kupelian of the World Net Daily said in an article from that news organization on September 28, 2001 ??The news media, the filter through which Americans receive their information, is reluctant to define the enemy. Indeed, within the last week, it has become politically incorrect to describe the Islamic terrorists who blew up the World Trade Center and Pentagon, murdering thousands of Americans, as ?Islamic terrorists.?
Kupelian's article was penned in 2001 so it may be safe to say that by now it we should be approaching the place where it is OK to defend the enemy whom we can no longer define outside of the parameters of acceptable PC. Again look to the gay agendas militant stand and their obvious advances to see if this could be true.
Talk about definitions, Kupelian goes on to say what might be considered a summary definition of the final outcome of serious adherence to the tenants of PC.
?Now that we've talked about what we're up against, let's think about political correctness, that bizarre self censorship that currently makes us afraid even to name the enemy, let alone fight it.?
?Political correctness, at its core, is intimidation. Terrorism, of course is the ultimate in intimidation.?
Among the many enemies hurtling themselves at America right now, political correctness should be identified and resisted with every fiber of our moral strength. It is the neo-censorship of the left. It is the brain dribbling of the spineless and if taken seriously will demand its pound of flesh from our national character as would any other enemy we now face. America has already lost enough weight. Let's fatten up for the fight and persist.
Hiding behind words is after all, still hiding. Telling the truth as fair men in consideration of others even if it is to our own hurt is now and will always be an act of bravery and a show of character. The last time I looked, the best Americans I've ever encountered or heard of are still made of this kind of stuff and it is still called the right stuff.
Both Paula Martinez & Rev Michael Bresciani are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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