Do-It-Yourself Public Relations "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make...... Source : Product Marketing
Life After Press Release Distribution? A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she...... Similar Editorial : by Emma okafor. | Source : Integrated Marketing Approach
$10 Per Click - Do They Know Something We Dont? I have utilized pay-per-click (PPC) advertising since its inception about two years ago. With PPC, the advertiser is only charged when a person actually clicks on their link. The amount you actually ...... Similar Editorial : by Dorian Greer. | Source : Brand Marketing
Profound Knowledge Profound Knowledge We all are on a quest for knowledge. Whether its information that will make our lives easier or just small packets of data that in a trivial way allows us to sort out "why things ...... Similar Editorial : by Edward B. Toupin. | Source : Brand Marketing
Internet Direct Mail Is Different: 14 Things To Remember Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate leads or orders. However, marketers need to respect that online media and print me...... Similar Editorial : by Lanard. | Source : Brand Marketing
New Realities For E-Mail Marketing Spam e-mail is no longer the mild irritant it once was - it's clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to...... Similar Editorial : by Jesse S. Somer. | Source : Brand Marketing Plan
Outsourcing Your Web Marketing The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather ...... Similar Editorial : by kingpin221. | Source : Brand Marketing Plan
Smashing The Myth Of The Press Release A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a ...... Similar Editorial : by Emma okafor. | Source : Brand Marketing Plan
Marketing Trends From The Digital Frontlines The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour: 1. Publishers are finally starting to charge f...... Similar Editorial : by Lise Richards. | Source : Best Marketing Campaign
Marketing To Today��s ��Distracted�� Consumer The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected and/or overlaid...... Similar Editorial : by Lee Traupel. | Source : Best Marketing Campaign
