Author of Healthcare Copywriting Secrets Revealed and The Healthcare Copywriters Toolkit, Kelly Robbins is a healthcare copywriter and marketing coach/consultant. She also publishes The Healthcare Marketing Connection (), a free e-zine on healthcare marketing tips. Contact Kelly to receive her free report, "5 critical things you must know when writing for the healthcare industry" ? info@KellyRobbinsLLC.com or 303-460-0285.
RSS Feeds And Your Marketing Toolbox Experts have said that RSS feeds will soon join email marketing, web site banners and search engine keywords as viable marketing tools. You owe it to yourself to investigate.... Source : Marketing Tool Pg. 3
Are You A Smart Communicator? Taking a few minutes to evaluate your goals of the piece and analyzing if what youve done fits the goals youve decided on are important if you want your piece to work....
Why You Need To Stake Your Claim Like your hours. The physical things your products or services provide. An example may be that you teach the newest Pilates techniques or have the latest and greatest MRI machine available....
Attract New Clients With Giveaways And then offer them something again. Let them get to know you without taking a risk. You are not trying to sell them something, you are just letting them know a little bit about yourself....
5 Easy Ideas For A Press Release This will make you keep looking for ideas and have getting free publicity at the forefront of your marketing efforts....
Using Testimonials In Healthcare Marketing Take some time to think about this idea of testimonials now. Youve seen them used in many other industries, and people continue to use them for a reason . because they work extremely well....
Uncovering Your Hospitals Strengths Just declaring that a hospital is like the Mayo Clinic or Johns Hopkins wont make it so.5. Determine what image and communications vehicles will be effective in rebranding the hospital....
Do Your Patients Understand You? Can your middle schooler understand it?If not, get back to the drawing board. Making sure your patients understand you is key to both your success and good health.... Source : Health Tips
Does Your Hospital Have A Brand? Think about the other worries toothpaste companies address . white teeth, sensitive teeth, gum disease. Are you a smoker? If so, theres even a special toothpaste just for you.... Source : About Branding Pg. 25
