by : Jenny Mclane

The final selection was rated on five key areas of importance to costumers: merit, value, safety and environmental responsibility, significance, and wow factor! - the car's emotional appeal. The secret ballots were then collected and tabulated by KPMG, an international accounting firm.
The World Car of the Year programme is administered as a non-profit corporation with a Steering Committee of six journalists who oversee and monitor the integrity of the voting process. The Audi 6 surpasses the Volvo S40-V50 and Porsche 911 in a close race to be declared as the World Car of the Year.
"The concept of national borders is now almost non-existent in terms of where vehicles and their components are designed, engineered, developed, and built ... or where they are sold," said British automotive journalist, Graham Johnson, who is also a co-chair of the award program. "Considering the ever-increasing globalization of the automotive industry," he added, "the concept of a World Car of the Year award program was inevitable ... it is truly an idea whose time has come."

"An award of this magnitude rests like a crown jewel among a host of accolades for our new A6. To be selected as the ultimate winner from a list of so many deserving vehicles, by automotive experts from around the world is truly gratifying. It signals the universal appeal of Audi's approach to designing and building the most progressive, sporty cars in the premium class," said Johan de Nysschen, Executive Vice-President of Audi of America Inc., who received the award. "We are delighted to be the first-time recipients of such a prestigious award," he added.

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