by : Editorial Team

Bentley 
The Bentley owners are outright wealthy, but choose to own a car that’s understated and quintessentially English. The car reflects the mood and style of its users.

Chevrolet
Chevy owners have a reputation for being behind the times. In the US, 13% of Chevy owners have never used the Web. By contrast, only 3% of Honda owners remain in the technological Stone Age. While 70% of Honda owners boast a degree or higher, only 35% of Chevy owners can say the same.

Ford
Like Chevy, Ford faces a few unfavorable demographic trends. Only 45% of Ford owners have a degree and 12% don’t use the Internet. 

Honda
Honda owners are usually pragmatic and well educated; 70% boast a degree or higher. Honda buyers buy primarily for the functionality and dependability they find in our vehicles. Honda users also tend to be tech-savvy–only 3% of owners don’t use the Internet, compared with 13% of Chevy owners. 

Lexus 
Lexus owners are wealthy and well educated. A full 71% boast a degree, by far the highest rate of Toyota’s three brands (the flagship brand’s rate is 60%; the youth-focused Scion’s rate is 50%). With a median age of 56 and a marriage rate of 75%, most Lexus owners are settled down.

Mini Cooper 
Mini owners are sophisticated and wealthy, boasting a median income around $125,000. Beyond that, they’re a tough bunch to pin down, demographically speaking. “People who relate to the brand, there’s no age to that.” She says owners fall into four categories: brand enthusiasts, who relish the car’s British racing roots; design aficionados, who like the car’s simple elegance; social butterflies, who want to be part of the Mini community; and gas misers, who crave the Mini’s fuel efficiency.

Toyota 
A family brand, one in four Toyotas belongs to a household with children under age 18. The median age of owners is 55; 70% are married. Though 60% of Toyota owners have a college degree, that’s slightly less than the 71% rate of the company’s Lexus line.

Mercedes
The number one preferred car in Singapore in 2013, Mercedes is fast becoming the car our wealthier citizens are driving. The older models often belong to the older age group and are owners of businesses. The newer and sleeker ones give off a stylish vibe that only money can buy.

Rolls-Royce
Extreme wealth is the only consistent demographic for Rolls-Royce owners. “The one common thread that all our customers share is a passion for life,” says Rolls Royce’s Karen Vonder Meulen. “Most truly love cars.” The fire-engine-red coupe boasts a 12-cylinder, 453-horsepower engine and a top speed of 150 miles per hour. 

BMW
BMW was the top favorite for a number of years before 2013. A significant percentage of the cars found of the road are BMWs. Still a highly sought after car amongst the white-collared executives and managerial roles locally, the timeless BMW appeals both to the young and old. 

 Article adapted from www.forbes.com