Hold your horses, this is not a lucky draw area or guess the mystery person to get a free item from us. "What is this?" section is mainly to clear the consumer's doubts in mind of Japanese subculture fashion.

Gothic fashion (ゴシック・ファッション) is a fashion originated from Europe countries as well as clothing style worn by members of the Goth subculture; a dark, sometimes morbid, eroticized fashion and style of dress. Typical Gothic fashion includes dyed black hair, black lips and black clothes. Both male and female goths wear dark eyeliner and dark fingernails. Styles are often borrowed from the Punks, Victorians and Elizabethans. BDSM imagery and paraphernalia are also common. Some haute couture designers, particularly Alexander McQueen and John Galliano, have been associated with the goth aesthetic.

Lolita fashion (ロリータ・ファッション, Rorīta fasshon or Elega-torian in english) is a fashion subculture originating in Japan that is Based on Victorian clothing as well as costumes from the Rococo period. Lolita has made this into a unique fashion by adding gothic and original design elements to the look. From this, Lolita fashion has evolved into several different sub styles and has created a devoted subculture in parts of the world. The Lolita look consists primarily of a knee length skirt or dress, headdress, blouse, petticoat, knee high socks or stockings and rocking horse or high heel/platform shoes, although other kinds of shoes are also incorporated.

Punk fashion（プンク・ファシオン） is the clothing, hairstyles, cosmetics, jewelry, and body modifications of the punk subculture. Punk fashion varies widely, ranging from Vivienne Westwood（ヴィヴィアン・ウエストウッド）designs to styles modeled on bands like The Exploited. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, rude boys, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.

Visual kei (ヴィジュアル系, vijuaru kei, literally "visual style") is a movement among Japanese musicians, that is characterized by the use of make-up, elaborate hair styles and flamboyant costumes, often, but not always, coupled with androgynous aesthetics.

Cosplay (コスプレ, kosupure), short for "costume play", is a type of performance art in which participants don costumes and accessories to represent a specific character or idea. Characters are often drawn from popular fiction in Japan, but recent trends have included American cartoons and Sci-Fi. Favorite sources include manga, anime, tokusatsu, comic books, graphic novels, video games, hentai and fantasy movies. Any entity from the real or virtual world that lends itself to dramatic interpretation may be taken up as a subject. Inanimate objects are given anthropomorphic forms and it is not unusual to see genders switched, with women playing male roles and vice versa. Cosplayers often interact to create a subculture centered around role play. A broader use of the term cosplay applies it to any costumed role play in venues apart from the stage, regardless of the cultural context.