Atlas Sound & Vision is a unique Singapore success story. Originally known as Atlas Hi-fi, the business of sound was started by Mr A.B Tien & Mrs Jeannie Tien in a small shop in Market Street in 1963. Over the past 50 years, ATLAS has built a strong reputation for providing the best audiovisual solutions for all its customers.

With the passing of Mr AB Tien in August 2003, his son Michael Tien took over the helm of the business. Michael expanded the focus of the company and rebranded the company to Atlas Sound & Vision. ATLAS presents premium offerings such as Bose, Loewe & ad notam, Accuphase & Piega to Singapore, Malaysia & Brunei. Be it for the home or business space, ATLAS helps customers maximize their investment with personalized solutions.

ATLAS Experience is the customer service brand of Atlas Sound & Vision. It is all about the passion and level of customer engagement. "We do not see ourselves as a company focused on selling audiovisual products to customers. Instead, we see ourselves as a customer-focused company providing audio visual solutions," said Michael Tien.

The ATLAS Experience is delivered through all levels of engagement within the company, but is particularly evident in its retail outlets. Unlike other home entertainment retail outlets, ATLAS showrooms gives customers that truly personal service, customized to their needs and configured for the best results in their homes. And this philosophy has served Atlas Sound & Vision well in growing its other areas of businesses - Professional, Hospitality & Channels.

Atlas is the proud recipient of

  • Premium GEMS 2008, 2009, 2010, 2011, 2012 & 2013
  • Enterprise 50 Award 2009
  • SPBA - Established Brand 2007, 2008, 2009
  • SME 500 2008, 2009
  • Singapore Service Star







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