Shanghai No.1 National Musical Instruments Factory and D'oritale Enterprise

Shanghai NO.1 National Musical Instruments Factory is the production unit of Dun Huang brand musical instrument, the leading brand in China. It has a consortium of companies producing a variety of musical parts. In 2004, the enterprise achieved a total sales of RBM 110 million, about 90 million dollars more than the second leading company. The Dun Huang brand is well-known both nationally and internationally. In all past professional instruments making competitions held in China, the company always came in top three. This again demonstrates the company’s commitment in producing top-quality instruments.

The company’s philosophy is people-centeredness. The company emphasizes on the development, nurture and quality of Chinese culture. Hence, the company contribute most of its profits in promoting cultural activities. (In 2004, the company’s net profit is only RBM 2 million).

Shanghai NO.1 National Musical Instruments Factory collaborated with Shanghai local government to establish a museum that collects and displays a large variety of real and imitated antique musical instruments. At the same time, the company publishes a wide range of monthly magazines, which are well received by the public. In the continuous effort to maintain production of high quality instruments, the company invites many famous performers like Liu De Hai(刘德海), Min Hui Fen(闵惠芬), Lu Chun Ling(陆春龄), Wang Zhong Shan(王中山), Li Meng(李萌) etc. as long-term consultants. In addition, the company organizes a national competition annually, which raises the standard of instrument making, promotes creativity and creates an atmosphere of friendly competition. To promote cultural music, competitions are organized in several large cities in China. Dun hang brand is hence well known nationally and internationally.

Established in 2001, Doritale Enterprise is the sole agent of Shanghai NO.1 National Musical Instruments Factory. In 2003, Doritale Enterprise and the Singapore Chinese Orchestra jointly organized a demonstration on the making of Er-hu. On 24th June to 1st July 2006, the company will collaborate with the Singapore Chinese Orchestra and will sponsor a variety of activities. This includes the exhibition of imitated antique instruments, exhibition and sales of Chinese orchestra instruments, instrument making demonstrations, musical performances and Gu Zheng and Er-hu competitions.

In year-end 2004, with the support of Shanghai NO.1 National Musical Instruments Factory, a service centre was established with regular consultation from Shanghai masters.

The company hopes to work more closely with schools next year. Old instruments will be purchased from schools to be retrofitted and lend to students with financial difficulties.

Doritale Enterprise welcomes any feedback and comments. We will continue to operate on the philosophy of people-centeredness, providing top quality service to all our customers.