Francis Cheong started his career 24 years ago in the high end fashion industry. He focuses on feminine haute couture evening attires with intricate handworks that emphasize the curves of female body making women look spectacular. He won the Singapore Designer Contest in 1981 and he was the youngest designer ever to win the prestigious award. His label Francis Cheong Couture immediately took off, earning praise from fashion elite to regional royalty for its perfect cuts, luxurious fabrics and delicate beadworks.
Francis's passion for fashion started during his schooldays and was encouraged by his parents. His fashion renderings have been featured in fashion magazine "Vogue" and stretch right through to the present day with his standalone boutique. Exuberantly flamboyant yet delicate detailed and meticulously crafted yet effortlessly fluid; brightly plumaged with striking beading yet sedately unassuming-all these contradictions exist in his creations and designs. He prefers to adopt a universal view in his design strategy and is reluctant to succumb to any particular philosophy for fear of restricting his style.
Recognition in Francis's more than two decades career came early when he was appointed the official designer for the Miss Universe pageant in 1987 thrusting his designs into the limelight and gaining him an international reputation very early in his fashion career. His recent show in China, won praises from Miss China 2003 and various ASEAN leaders for his intricate workmanship and designs.
Francis Cheong--the atelier represents the true symbiosis of both designer and client working together to create "wearable expression of oneself". His client would be feted with a treasure trove choice of fabrics, embellishments and styles. For any occasion or mood, from royal gala where ethnics costumes are de rigeur to the understatement required for a "meet the parents" session, he is the design expert that women turn to for advice. He is creating a lifestyle that is the epitome of luxury--infinitely sophisticated and always modern.
