“Shahnaz Signature Salon” is seen by the customer as an exclusive herbal “care & cure” with affordable pricing. Its unique approach for herbal care can be exploited to arrive at a winning position in the consumer’s mind.

In terms of market segmentation advantages, promotions will be carried out in all languages, targeting all races and ethnics appeal to arrive at winning position relative to each targeted segment.

Repositioning “Shahnaz Signature Salon” as an investment instead of a cost is expected to generate interest and response among prospective clients we have not reached before. To be effective our products and services will be positioned as relating to daily use consumer products. We can reposition our competitors by capitalizing our own “Care & Cure” using herbal, position only we can claim.

Direct Sales

The majority of Greeno Valley Marketing’s direct sales will be handled by our own staffs. Most of our target clients are subjected to be current business or salon owners, new business owners, new business opportunities seekers. Taking the nature of business in consideration it also safe to determine that majority of the applicants will be ladies, so it is important for us to hire and train new female staffs with experience in beauty or retail industry to present “Shahnaz Signature Salon” franchise proposal to our prospective clients.

Greeno Valley Marketing also anticipates in hiring additional male sales representative to cover other territories, manage and handle retailer and to sell specific male products.

We have chosen to use the direct sales strategy, because our business requires considerable customer education and post sales support directly from us. Our price point, pricing structures and profits are such therefore our cost of sales warrants a person-to-person selling strategy.