The New Electricity Market
Why is the electricity retail market deregulated?

The deregulation of the electricity market will encourage and promote competition within the various players in the electricity market and hence, provide competitively priced packages to consumers.

What are the choices for contestable consumers?

If you are contestable, you can choose to purchase electricity from one of the following methods:

  1. From a Licensed Electricity Retailer (such as Seraya Energy).
  2. From the Wholesale Spot Market as a direct market participant
  3. From the Wholesale Spot Market through the Market Support Services Licensee (MSSL) (which is currently SP Services Ltd)
How can I find out more about the deregulation of Singapore's Electricity Market?

You can obtain information relating to market deregulation from the Energy Market Authority's (EMA) website.

You may also find out more about the wholesale electricity market operated by Energy Market Company Pte Ltd (EMC) at their website.

How do I know if my company is contestable and how do I apply for contestability?

If you are already classified as a contestable consumer, you will have previously received an official notification from EMA.

However, if your average monthly electricity consumption is above 10,000 kWh but did not receive any notification from EMA, you may apply for contestability on your own accord. This application process is free of charge.

For your convenience, we will be pleased to assist you with the contestability application. You can call our Contact Centre Hotline at 6363 6688 or click here for assistance. Do also fax your last 3 months electricity bills at 6363 6600 and we will handle the paperwork on your behalf.

What are my electricity needs?
  • Are you looking into steady costs that help you to plan your monthly budget easily? Solution: Flat rate plans such as Seraya Energy's SteadyPlus plan that helps you to plan your budget effectively.
  • Are you looking for assured savings on your electricity bill? Solution: Discount-off-Tariff plans that guarantees a discount off SP's published tariffs.
  • Are you market savvy, able to take up certain levels of risks and want access to opportunities to make substantial savings on your electricity bills? Solution: Fuel-indexed plans - electricity prices are tagged to the changing foreign exchange and fuel prices during the contractual period.
  • Do you have complex needs which you cannot find the solution in standard plans? Solution: Seraya Energy's professional team is always ready to listen and customize solutions that fit to your need. Contact Us and let us find out more about your needs.
How much have I been spending on my electricity?

Before you sign up with a retailer, it will be good to review your energy bills for the past 6 to 12 months.

Items to look for in a contract
  • What the package consists of and what are the items that you will be billed for.
  • When will you be billed (your bill cycle).
  • Do you have to provide a security deposit and if so how much
  • Payment methods and terms
  • Length of contract and penalties for early termination
Things to consider when selecting a retailer
  • Is the retailer trusted and reliable?
  • Does the retailer offer products and services that are relevant to your needs?
  • Is the retailer able to custom proposals to your needs if you have unique requirements?
  • Does the retailer offer good customer service?
  • Are the prices offered by the retailer competitive?
  • Does the retailer take time and effort to explain the details of the proposal to you?