Under the brand ‘Sweet Musings’, our company Qian Yi Pte Ltd, aims to bring the joy of eating well made and reasonably priced Taiwanese baked goods to Singaporeans from all walks of life. We shall only use high quality imported ingredients that are wholesome and natural. Free of preservatives and artificial flavors our baking expertise showcases traditional Taiwanese and Japanese baking techniques which will transform raw ingredients into delectable sweet treats.
Our mission is to produce the finest quality pastry accompanied with the highest standard of customer service. We also hold a long-term plan of establishing symbols as the PREMIER DESSERT outlet in Singapore and neighbouring region.
After extensive research of the Singapore market, we have decided to make high quality confectioneries that are reasonably priced and sold in a specialty store environment with jovial and well trained staff who can extol our brand philosophy and distinctive traits of our product offering to customers. We shall differentiate ourselves from other bakeries and dessert shops in Singapore in these ways. Firstly, we do not compromise on quality ingredients. For instance, we import gluten free ‘Super Light’ flour from Taiwan even though its shelf is only three months. The resulting texture and health benefits are superior to the flour commonly used by other bakeries in Singapore. Secondly, our product offering of mostly Taiwanese origin and inspired by Japanese eating culture will bring the best-selling and most popular Taiwanese tasty desserts to Singapore. Thirdly, our signature products – Fubell Cake, Egg Roll and Pineapple Tart are made fresh and fast on premise with the help of automated machinery.
With ‘Sweet Musings’, we strive to express this philosophy through our products.
Our mission is to produce the finest quality pastry accompanied with the highest standard of customer service. We also hold a long-term plan of establishing symbols as the PREMIER DESSERT outlet in Singapore and neighbouring region.
After extensive research of the Singapore market, we have decided to make high quality confectioneries that are reasonably priced and sold in a specialty store environment with jovial and well trained staff who can extol our brand philosophy and distinctive traits of our product offering to customers. We shall differentiate ourselves from other bakeries and dessert shops in Singapore in these ways. Firstly, we do not compromise on quality ingredients. For instance, we import gluten free ‘Super Light’ flour from Taiwan even though its shelf is only three months. The resulting texture and health benefits are superior to the flour commonly used by other bakeries in Singapore. Secondly, our product offering of mostly Taiwanese origin and inspired by Japanese eating culture will bring the best-selling and most popular Taiwanese tasty desserts to Singapore. Thirdly, our signature products – Fubell Cake, Egg Roll and Pineapple Tart are made fresh and fast on premise with the help of automated machinery.
With ‘Sweet Musings’, we strive to express this philosophy through our products.
