Department store is a retail establishment that usually located in a shopping mall where plenty of retail shops and competitors are available in the vicinity. First and foremost, the entire shop images would be a main concerned of the owner. This would be the responsibility of the interior and llighting designers. In this regard, besides that of the decorative design and promotional panels, lighting effect for shop front, window display, advertising light box and postal as well as merchandizes display, etc would be essentially required.
Signboard is an important means of publicity to communicate a message to customers of the department store for the purpose of advocating business. Lightings would be essentially required to highlight the name of department store or promotional message display in the shop front. Light box is commonly used for department store located inside a shopping mall. The name of department store is usually using either conventional light box of 100~150mm depth where light source would be positioned behind the placard. M4532 LED module could be used as alternative to the traditional fluorescent lamp to provide compatible illumination as backlit with significant saving of operation cost.
Advertising Media is another important means of publicity to promoting the merchandises and its images to customers. Slim-lined lightboxes of approximately 25mm thick are commonly used for this application that M1711 orthoscopic LED strips could be used as light source with compatible light intensity of fluorescent lamps. The 17 x 11mm orthoscopic strips could be fixed along the internal framework whereas the remote LED driver may be positioned either inside or outside the lightbox.
Window Display is to exhibiting promotingal merchandises in the shop front behind the glass panel facing outside of the shop, such as mannequins, shoes, handbags, etc. Interior decorators used to recommend either track lights or recessed spotlights in this area for windor display. In this respect, either J700 track lights and 720 circular spotlights or R080 rectangular spotlights oould be used as alternative to halogen or metal halide fixtures.
General Merchandise Department where merchandisers and gondola are placed for exhibiting the soft goods and consumables, such as clothings, shoes, bags, etc. This department is usually required general lighting with average vertical illuminance of approximately 300 lux that D400 2G11 LED lamps could be used for replacement of traditional fluorescent troffers. In some of the case, designers may also suggest using 720 circular spotlights or R100 rectangular recessed spotlights to provide the harmonic effect of lightings. Moreover, cove lightings are commonly used for enhancementof the aesthetic effect for the wall shelvings, for which, D2538A compact LED linear light is recommended as alternative of the traditional T5 or T8 fluorescent.
Speciality Product Counters used to exhibiting the branded goods, such as cosmestic, jewelry, watches, and electronic products, etc. Spotlights and cove lights are commonly recommended to enhance the images of the counter including advertising postal. It is therefore recommended that using 720 circular spotlights to highlight and D2538A compact LED linear light would be adequately suitable.