Despite being one of the leading wholesaler and retailer of gold, gems, diamonds, jade and pearls since 1939, the secret to Poh Seng’s success is remarkably simple and straightforward. Chairman Tan Ek Kia reveals that it all just boils down to the provision of honest and sincere service, quality workmanship and quality at reasonable pricing. Even as a third generation family-run business, they succeed splendidly in maintaining their loyal clientele base and yet, still bring in more returning customers with their excellent after-sales services. Poh Seng manages this with their exclusive promotions, word-of-mouth referrals and even the occasional friendly phone call to update them on what’s new in store.

Poh Seng showcases their wide knowledge and expertise in the industry with their flexibility and ability to widen their appeal by constantly introducing and incorporating unique European designs with modern and traditional classics. They are also one of the few retailers offering quality South Sea Pearl items, and all jewelry items have been awarded with the seal of quality and certificate of authenticity in accordance to the standards of the Singapore Jewellers Association. Poh Seng goes one step further by not only providing quality jewelry but also enhancing their customers’ experience by providing customizable designs, jewelry restoration and size alteration services.