Today it is a global and diversified luxury brand with a product and services portfolio of jewels, watches, accessories, fragrances, skincare, hotels and resorts featuring exceptional quality, an innovative style and impeccable service

During the late 19th century, Sotirio moved to Italy and in 1884 opened his first shop in Via Sistina, Rome. In 1905, with the help of his sons Costantino and Giorgio, he inaugurated the shop in Via Condotti, which today remains Bulgari’s flagship store.

Quality and excellence form the basis of Bulgari's culture. Its corporate philosophy reflects this commitment within the working environment, with the aim of achieving the customer's full satisfaction.