The two-month-old bakery is run by a mother-daughters team comprising Madam Latifah Maiden Pichai, 46, Ruquoiyah Abdul Haleem, 20, and Nur Himayah, 17. Madam Latifah's sister, Aynoon Beevi, 47, and her daughter, Naziroh Najim, 22, help out. Cupcakes - available in various flavours such as Milo, salted caramel and red velvet - are priced at three for $10. More items, such as fruit tarts and cheesecakes, will be introduced soon