Search engine optimisation is a term the experts use when they adjust different elements of your website to make it easier for the search engine spiders to find you, to improve the relative ranking of your website compared to other websites and as a result to boost the number of customers visiting your website.



Your organic ranking is your natural ranking on search engines. The higher you appear on search engine listings, the more people will visit your website.

While there are many hundreds of factors search engine optimisation (SEO) companies' work with, here are the top 10 tips to boost your organic ranking.

1.Clean navigation.

Some of the most important factors in Search Engine Optimisation (SEO) are clear navigation paths throughout your website. This serves two purposes:- you want your customers to be able to find what they are looking for using as few clicks as possible and you also want search engine spiders to be able to find their way to all of your pages. By making sure your website is easy and logical to navigate around, you will make it easier for search engines to find you (and all of your sub-pages).

2.Clear internal page links.

Unless each page is cleanly and logically linked to other pages within your website, you will reduce your rankings. If a page is not linked to any other page, generally the search engines will not be able to find it, index it and rank it. You also need to consider adding and submitting a site map to the major search engines to assist them index all of your pages.

3.High quality inbound links.

Links to your website from high quality (higher ranking) websites that are directly relevant to your site content is a great strategy to boost your rankings. Links from government and education sites are particularly useful strategies to boost your organic rankings when they are relevant to your content.

4.One theme.

Search engines try to determine what your website is about in order to rank it and to know for which search terms to show your website in the results. One way they do this is to work out what is the overall theme or topic of your website. You will get the best organic results if you have one clear overall theme or topic for your website rather than trying to cram in lots of totally different parts of your business under the one website banner.

5.One theme per page.

Each website page stands alone. The best rankings come from dedicating individual pages to a specific theme. For example: large fitting wedding shoes rather than just wedding accessories.

6.Use words instead of graphics of words.

If you are using a word as a heading or sub heading on your page, the temptation is to make it look beautiful by making it a graphic jpg or gif. This is costing you rankings. Search engines read words and not images. If your word is an image it will be invisible to the search engine. You also need to ensure any pictures you use in your website have ALT tags present to ensure people with visual disabilities can also read your website. These ALT tags can be read by the search engine spiders.

7.Headlines.

Following on from the previous point, at the top of the page you need to have a clear headline that describes the content of that page in a Heading tag. This headline needs to be keyword rich and located at the right place on the page for maximum results.

8.Keywords are critical.

Keywords are the words people type into a search engine to find you. You need to know the most common keywords people use to find sites such as yours and make sure these keywords are reflected in your web copy. Determining the correct keywords is an art form as well as a science.

9.Copy is king.

The words you use on your page are critical for search engine success. You need to ensure your keywords are naturally scattered throughout your page rather than artificially added to the end of sentences or standing alone in your text. You need to walk a fine balance between interesting and enticing copy for your reader and optimised copy for the search engines.

10.Don't double up.

It is important to have fresh and different content on each page of your website. If you double up on the information you will cost yourself rankings.

Search Engine Optimisation (SEO) does not have to be difficult, it just needs to be worked at on a regular basis for maximum results.