In theory a band should be judged entirely on their musical ability. The reality, though, is that musicians are often judged on their overall image. A young band is put in the unfortunate position of trying to perfect their sound, and at the same time, appeal to their community. Here are some ways that you can improve your image—both onstage and of—and increase your recognition.



1. Be a copycat…in your own unique way.

Go find local bands that have already become successful and watch what they are doing. Poke around on their website, see their show, and talk to people about them to find out what makes them so popular. Depending on how approachable they are, you may even want to contact them and build a mentoring relationship, or at the very least ask if you can take them out for a beer and pick their brains. You're not looking to reproduce another band's success step by step, but you are trying to come up with a plan for establishing yourself based on tried and true methods. Look at what has already worked and see if there are variations you can adopt in your own band.

2. Play

There are hundreds of local events every year that you can support by volunteering to play. Treat these like genuine gigs, even if you aren't making any money off of them. This is an opportunity to reach an audience you might never see in the normal club scene, and it will gain you an enormous amount of recognition—especially if you play and support organizations or events that have some real meaning in the community. Is there an annual 10k race that raises money for your local shelter? What about an art auction that raises money for the local museum? Most of these events have social gatherings where people meet before and after for drinks and networking—and you can volunteer to perform for attendees. Your community will see you as a contributor and supporter, not just a rock band.

3. Web Presence

The internet is the single most important marketing tool in this day and age. That means you need to have a real web presence. There are about a million bands on MySpace Music—and yes, you should be on there, too. But don't underestimate the need to have your own website with your own domain name. You also want to take advantage of Web 2.0—that is, social networking and building relationships on the internet between individuals and websites. If you know anyone with a website, ask them to link to your band's page. Set up a message board, or join and participate in a message board for musicians. Get a blog and update it weekly at the bare minimum. Keep your website updated with band info, photos, show dates, and audio or video snippets. You may even offer free MP3 downloads of your tunes to generate web traffic.

4. Watch a video of yourself

It is next to impossible to get an objective view of yourself and your performance without watching a video of your own performance. Have a friend take a standard VHS recorder to your show and take footage of the band for you to view later. When you sit down to watch the video, make sure you have some non-band members there to give you a balanced perspective—and as you watch, resist the urge to make comments or discuss things until the whole show is finished. Take notes and plan to have a formal band meeting directly following the video to discuss what you've seen. Be as objective as possible, and if you're commenting on other people make sure you are sensitive to their feelings. Discuss what you liked and what you think needs improvement, and when you are done schedule a second meeting with the band after about a week. During that time, ask everyone to come up with constructive ways to address the issues that need improvement. Try to do this on a semi-regular basis—a couple times a year at the least.

5. Invest

You're not going to be rolling in the dough when you first start out. Money is going to be tight—and that's just the way it is. But any money that you do earn as a band should be immediately reinvested back. There is no end to what you can spend your money on, so have a list of things to buy that everyone agrees on – equipment, website design, t-shirts, recording fees. You are probably going to have to invest your own money in to some of these things, too. You may feel like skimping on your band's needs, especially when you've had macaroni and cheese for the third night in a row; but don't let yourself be distracted from your ultimate goal.

6. Take care of what you already have

You may not have the world's best equipment, or all the fancy bells and whistles that other bands have—but that's no reason to trash what you do have. Take care of your stuff—make the most of what you have and show respect for your existing resources. People will recognize the care you give your whole image, even if it isn't sparkly and new. No one expects you to have it all—but they will recognize if you don't care enough about your stuff (and your career) enough to take care of it.

7. Talk to a stylist

You won't have the budget for a full-time stylist, but it can't hurt to talk to someone about your look. No, you don't want a manufactured appearance, but again, it is hard to be objective about yourself. Simply asking someone to look at your overall style (or lack thereof) and offer suggestions will give you some feedback about how the average person views you. You can make your own style choices once you have a clear view of how you look to your audience.

8. Find a good photographer

You may not want a cheesy band poster (a la NKOTB), but you do need a couple shots that you can use for your publicity. Find a photographer who you can talk to about your band's overall vision and ask them to be a creative collaborator with you on some pictures that capture who you really are. Brainstorm on some great locations or cool poses, and make your photo shoot fun. Encourage the band to let their personalities come out. Your photo may be someone's very first impression of you—so try to capture the whole concept of your band in just one picture.

9. Design a bitchin' t-shirt

T-shirts are walking billboards, advertising you to the world. Put some effort into creating a shirt that people will wear again and again, and that other people will instantly be drawn to. Then, even if you plan to sell them, set some aside to give out to friends and family and make them promise to wear them frequently. When you design your shirt, remember that your artwork is going to reflect your band's music and vision.

10. Be nice.

This may seem self-evident, but don't be fooled in to thinking you don't need your fans. You aren't some elite god of rock—you are a musician and an artist—and people want to feel a connection with you. Don't finish your show and go sit in a corner with your beer or run out of the club. Spend some time schmoozing the people who have showed up to support you. Even if you're not performing, keep your charm on when you're out and about wearing your band t-shirt or promoting your upcoming show. Respond to fans when they email you, too. Even if it's something simple like, “Thanks for your support!” or “See you at the next show!” You cannot underestimate how far a smile and a little appreciation for your fans will go in building an image that lasts.