1. Post testimonials for your ezine on your site.



You'll be able to increase your ezine's

credibility by sharing how your ezine has

benefited your readers.

2. Include a few testimonials for your business in

each issue.

In addition, to using testimonials for your ezine,

use testimonials for your products within your

ezine that share your customers' favorable

feedback.

3. Write articles.

Your articles can help you to share your expertise

with your readers and add your voice to your

ezine.

They can also help you to increase your

subscriptions by building up more targeted

traffic to your site.

4. Swap ads.

You'll create a win-win situation as both you and

the other ezine publisher will get valuable free

promotion of each other's ezines.

When possible, swap for multiple issues as

repetition will increase your ad's response.

5. Swap a recommendation within your ezine.

Simply plug another publisher's ezine in your

ezine (i.e., in your editor's or publisher's note)

in exchange for that publisher doing the same for

you.

6. Swap "thank you" page ads or recommendations.

You'll be able to get valuable ongoing promotion

of your ezine as everyone that fills out your

swapper's subscription form or box will see your

ezine's ad or recommendation.

7. Offer a bonus.

For example, you could offer ebooks, an email

course, or access to your "subscriber only"

membership site as a bonus for joining you.

8. Run subscriber only deals on your products

and on advertising in your ezine.

You'll get more first time buyers and also repeat

business.

You'll also be able to show your readers that you

value them by providing them with sales and

promotions that are just for them.

9. Write product reviews.

You'll be able to benefit your readers by giving

them the lowdown on products you use or have

tried.

You'll also be able to increase your commissions

by publishing your positive reviews with your

affiliate links.

10. Recommend affiliate programs.

After you've gained your readers' trust, a

powerful way to increase your commissions is to

endorse products in your ezine that you've found

to be valuable and you believe will help your

readers.

11. Promote your ezine in your sig file.

Use your signature file that promotes your ezine

in your day to day emails and also, when

appropriate, in your posts to forums that you've

joined and participate in.

12. Have your readers forward your issues.

Get valuable word of mouth promotion for your

ezine by asking your readers to forward your

issues in their entirety to their friends and

colleagues that might be interested in it.