Here's how it works:



First, take a look at the report of findings you do with

prospective patients.

Maybe it's a formal report of findings.

Or, maybe it's more of an informal consultation or process

you bring prospective patients through.

Regardless, how many of the prospective chiropractic

patients you meet with in a given week are actually coming

into your office "PRE- SOLD" on chiropractic care with you?

In other words, how many are coming in to your office having

already decided they want chiropractic care with you and are

ready to write your office a check immediately?

For most doctors, not many.

Most chiropractors rely on some type of report of findings

to show prospective patients why they need chiropractic

care.

Most doctors are thrilled to get prospective patients into

their office for some type of appointment. This way they can

bring them through some type of report of findings and

hopefully convince them of the value of chiropractic care.

But, frankly, this way of trying to convert prospective

patients into paying patients is incredbily inefficient,

wastes tons of time, and burns out a lot of chiropractors.

If you're at all like most chiropractors, this is similar to

how you feel about the typical way chiropractors are taught

to meet with prospective patients.

It just stinks!

But, thank goodness, there's a better, more effective,

easier way.

Here it is:

Make sure every prospective patient who walks into your

office, comes in already PRE-SOLD on chiropractic care with

you and ready to invest (financially) in their health.

Stop meeting with people you have to "sell" on the value of

chiropractic care.

That's just nuts.

You're not a salesman or saleswoman, right?

That's not why you got into chiropractic care, right? To

sell?

Instead, make sure you only meet with prospective patients

who are "sold" on getting chiropractic care with you,

*BEFORE* they ever walk in your door.

This way, your report of findings, your persuasion skills,

and your "sales skills" are all irrelevant.

This way you don't have to be a "smooth talker", you don't

have to "sell".

Because when people are coming in to your office PRE-SOLD

on

chiropractic care with you, it's no longer about how good

you do a report of findings. Or, how persuasive you are when

talking about chiropractic.

They've already decided they want to become your patient...

BEFORE you've said one word to them.

So, how do you do that, you're wondering?

How do you pre-sell prospective patients before they walk in

your door?

You do it with your marketing, that's how.

Always remember, the purpose of your marketing is to make

"selling chiropractic" unnecessary.

In other words, the purpose of your marketing is to bring

people into your office pre-sold on chiropractic care with

you, so you DON'T have to do any "selling".

Think about it like this...

Have you ever purchased anything where you knew you were

going to buy it before you walked in the store?

If so, you were PRE-SOLD.

I'm sure in that instance your purchase had nothing to do

with any sales presentation or something the clerk said to

you, right?

You walked in there ready to buy... ready to invest.

And, because of that, someone "selling you" was completely

unnecessary.

When your marketing does that for you... when it brings

people in pre-sold... meeting with prospective patients and

growing your practice become extremely fun (and lucrative)!

This is why you should never just throw together marketing

for your practice.

It's certainly why you should also never avoid marketing,

that's for sure.

Because doing either simply sets you up to meet with people

that are going to need to be SOLD by you on chiropractic

care.

And, when that happens you waste a lot of time, convert far

less people into paying patients, and make a lot less money.