From a dramatic position in 2006 when a major UK tour operator was considering withdrawing Malta from its brochures, not only has Malta increased the number of tourists visiting the island, but a British newspaper has included Malta in its top 20 places to visit - a real reversal in fortunes.
The British newspaper decribed Malta as a holiday 'honeypot'.
Malta has always been a likely spot for the British, with nearly all Maltese speaking fluent English - and like the British the Maltese drive on the left.
Malta used to be governed by the British, until 1964 when Malta became independent.
But outside of the UK holiday market, Malta hasn't enjoyed the same levels of visitors from other European countries such as Italy and Germany, compared to her competitor Spanish islands of Mallorca and Tenerife.
But that is now set to change, with a further boost for the Malta holiday and hotel markets, vital to the island's economy.
A low cost airline in Germany, Germanwings, started flights from Germany to Malta in late March, and with good bookings is looking to increase the number of flights to the island.
Helping Malta's image in the UK, Germany and other countries have been reports placing Malta at the top of tourist safety tables.
An American journalist last year placed the small Mediterranean island of Malta as one of the five safest travel destinations in the world, and a new report from the US this year confirms Malta as one of the safest vacation spots in the world.
This year's report bears more official weight than the previous one by a travel writer, as it was compiled by the US State Department.
Commenting on Malta, the report praises the island for the non existence of organised crime, especially surprising perhaps given her proximity to mainland Italy - and closer still to notorious Sicily.
A surprise for many who have driven in Malta is that the report considers the island's roads to be safe. But this is backed up by official EU figures showing Malta has the lowest road related fatalities in the EU.
Last year's report helped to promote Malta's image as a safe destination to potential tourists considering different holiday destinations.
Malta ranked as one of the top five locations for safety in the world, according to American travel writer Laura McKenzie.
Cheap flights and a safe holiday environment could bring further rises in visitor numbers in the years to come for Malta.
2007 Holiday Barbie Doll
Summer holiday arrivals on the sunshine island of Malta are set to reverse the decline of recent years after the introduction of new routes from the island's core UK market, and recent news suggests that other European airlines could soon be landing at Malta Airport, bringing with them a new set of tourists.
The Spanish airline, ClickAir, it was thought had hoped to operate a once a week return service from Barcelona Airport to Malta, but the Maltese authorities persuaded them to increase this to a twice weekly service.
It's an interesting development for Malta, which traditionally has relied on the UK market for tourism.
Visitor numbers have declined in recent years, although signs are that this year could see a pick up from the UK as low cost airlines start to deliver passengers on the island.
Tourists arriving from new markets as well as the core UK one could see a good improvement in holiday and hotel bookings in the years ahead.
As British holiday arrivals have dropped, some of the slack has been taken up by tourists from Italy, reducing the overall impact of less tourists. St Julian's seems to be a particularly favoured area of the Italian visitors.
New Arrivals
Ryanair's new routes from London and Dublin to Malta have proved a success both for the airline and for the island since the launch in November of their Luton flights. Initial estimates of an extra 80,000 tourists due to Ryanair might be much lower than the true figure when results are published. Reports suggest that Ryanair might be considering further flights to Malta from different destinations. Whether this will be from the UK or elsewhere isn't clear yet.
Air Malta, the island's national airline, has run a successful campaign to sell seats, and has opened a new route from the North-West of England, flying from Liverpool's John Lennon Airport.
With the arrival of more holidaymakers, the possibility of increased property sales to overseas buyers becomes more of a reality as well, so the real estate sector as well as the holiday market is keeping a keen eye on arrival figures for the months ahead.
Some UK overseas property agencies who deal with property in Malta think that property prices could rise in 2007.
'With lower fares, Malta becomes a destination viable for 3 and 4 days trips a few times a year from the UK, and that will attract buyers to look at Malta in the same way they do France and Spain when considering where to buy a holiday home abroad. The weather in Malta and low fares could be a magnet for buyers', commented one recently,
There is a warning however from some that property prices on the island might not necessarily escalate in the same way that regions of France have seen when low cost airlines have started flying to their districts.
Roger Munns has sinced written about articles on various topics from Marketing, Family Travel and Cars. Part of the reason why Malta is enjoying a resurgence is because low cost airlines are offering deals.YourMalta.com offers the weather in Malta and a. Roger Munns's top article generates over 201000 views. to your Favourites.
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