However, with more traffic comes conversion as it will be useless if the conversion rate is mediocre. Your ezine subscribes will be very little as compared to your huge traffic.



Thus you will need to increase your traffic conversion rate of your ezine through some strategies. But the most obvious changes that you should make are actually located near your opt-in box itself. And now I will touch on the little known tricks to instantly boost your opt-in rates and build you a bigger list.

1) Make your opt-in box obvious for your ezine.

First and foremost, when visitors go to your site, they will most probably want to search for more information in your site.

However, when they cannot find the relevant information that they need, they will want to go back to their search results and continue searching until they find it.

But before they leave, you still have a last chance to get their email address into your opt in list or ezine where you can provide more tips to them.

You will have to make your ezine opt in box very obvious to them so that they will recognize that it is an opt-in box and not anything else.

By doing so will ensure that the visitors know where to opt in for more information and when your description of your newsletter information are what they need.

They will most definitely want to opt in to your list. Thus, you will be able to instantly capture a subscriber who was originally going to leave your site after unable to find the relevant information.

2) Include related photos with your ezine

If you have photos or any graphics relating to your ezine, you can include them in your site. As your graphics will be able to capture the visitors' attention thus they will stay longer around your site.

With the added graphics, you may also want to project a professional look of your ezine cover so that it can even look like those of "Times" or "Forbes" magazine.

What you want to create is an impression on your visitor that your ezine is tangible and have that great information which is comparable to popular offline magazines.

Therefore, you will create a more lasting impression of your ezine and your business than your competitors and capture more subscribers to your list as a result of that.

3) Experiment with size of your ezine opt in box

You might want to experiment with the size of your ezine opt in box as some people may like your opt in box to be obvious and big, while others may be attracted to small ones.

But the main point here is to test out whether your subscriber opt in rate will increase if your size of your opt in box changes.

So you might want to take some time to test out the sizing of your ezine opt in box to get the maximum opt in rates possible with your current website design.

Therefore, with these minor "tweaks" in your opt in page, I'm sure that you will be able to get more email addresses into your opt-in list of your ezine immediately after implementing these list building strategies.