Tactic #1: THE "SCARE" TACTIC



Yes, it's possible to scare your potential customers into taking action. This is particularly useful if your topic relates to health, money, or love. I mean really, who wants to be sick, poor, and alone? Hmm. . .I don't see any hands raised. EXACTLY!

Fear can be your greatest salesman. Truly. Think about it. When the 9/11 tragedy rocked the nation, how many jerks do you think made money from it? A LOT. It's sad, but true. They scared the crap out of people and sold them gas masks in case of a toxic gas epidemic. I think it's disgusting myself, but like people say, someone has to shovel the shit.

And shovel it they did.

Not only them, how about all the other bastards out there that made money by selling t-shirts, bumper stickers, and all that other useless crap? Yeah, maybe they gave a portion of their profits to the families affected, but I can almost bet it was a very tiny fraction of their overall take.

Am I saying take such a devastating event and work it to your advantage? GOOD LORD NO! That IS completely unethical. What I'm saying is that you CAN use the fear factor to make people take action.

Say, for instance, you're trying to make some money by selling an ebook about how to protect your computer from malicious viruses. Wouldn't you want it more, if you were selling it to yourself, if you knew what kind of catastrophe could occur to your computer if you ignored such useful information? What if you ran your business from your computer and it went kaput on you? Wouldn't you want to save yourself thousands of dollars just by spending twenty?

That's the idea behind this dirty trick. Use your customers fears, ethically of course, and you can generate more profits.

Tactic #2: THE "CCL" TACTIC

Mmm. . .Bet you're wondering what this one is, huh? Well, CCL in this particular instance stands for Could Care Less. And this tactic is one heck of a doozie!

Take The Rich Jerk for example. This is a classic case of CCL. On his sales page he tells you that he's better than you are. He's rich and you aren't. Basically, he's a winner and you are a loser. But, for a small fee, he's willing to share his techniques with you so you can become a winner too.

Aww, how nice of him! Don't you just feel better already?

He doesn't stop there though, because after you buy his "better than thou" strategy guide, and if you have any questions, HE WON'T ANSWER YOU. Or worse, he'll be a jerk. Hey. He gave you "fair warning" in advance though didn't he? He told you he was a jerk! Ahh. Role playing at it's finest. The world truly is but a stage.

The point here is that he's made millions by not caring. He doesn't care whether you buy his product or not because he knows that someone else will step in to take your place. It worked. He still made the money, and he also created a HUGE buzz about his CCL tactic too. Heck, he's even got his own "infomercial" now!

You can do the same thing. You don't have to be that extreme if you don't want to. Why not try easing into this little trick by letting your customers know that if they decide not to buy your product, then it will be their loss and not yours. Hey, you've already got unlimited access to it, so it's no skin off your nose.

This "jerky" tactic works so well in fact that there are dozens of "spin-off" products springing up every single day. You don't have to be a total jerk, but acting like you don't give a damn whether someone buys your product or not can pay off for you.

Tactic#3: THE "NO PRICE" TACTIC

Ever been to a place that sells products without an actual price tag on them? I don't mean a mistake, but something that purposely doesn't have a price listed somewhere. It always reminds me of "If You Have To Ask How Much It Costs, Then You Can't Afford It Anyway". Not so of all products.

The reality is that if your product generates enough positive interest, then your customers will click the order link just to see how much it costs. And if it's something that offers just the solution they're looking for, they'll pay for it.

This tactic can have either a positive or negative effect, depending on how much your product is going for. If it's something that is less than your customer thinks it's worth, they'll fork over the dough. If not, well, they'll have to think it over first. Maybe they'll buy. Maybe they won't. But at least they're giving it thought.

Not to worry though. Sometimes it takes more than seven times for a person to actually purchase a product they really want. Leaving the price of your product a mystery can generate enough curiosity to lead to an otherwise fruitless sale.

I recommend use of this dirty trick only if your particular product has a high selling success rate.

These three tactics can become your most valuable conversion asset if you apply them correctly.

Use them ethically and in good form and you will profit for years to come.