But the fact is, building a list is harder than it used to be. Competition is high, and it seems like everyone is fighting for your subscriber's attention. What this means is less people will join your list, less people will open your emails, less people will read your email and less people will ACT on your offers. All told, this means less money in your pocket from your email marketing efforts!



Smart marketers have responded to this challenge. Over the years smart marketers have been offering free reports, free ebooks, videos or other ethical "bribes". But in my opinion, there is no better method for building a targeted, responsive list than eCourses.

An eCourse is simply a series of emails sent to the subscriber with the goal of teaching them something of value. It is the REASON why a visitor to your site gives you their name and email address. They sign up because they want to learn something you are teaching.

Here are the 4 reasons I believe eCourses are best:

Ecourses Build A Highly Targeted List. This is not, "Sign up for my newsletter and I'll send you a bunch of emails about anything under the sun". There is a very specific reason for the eCourse. It is going to teach something about ONE topic. So, when someone subscribes for your eCourse, it is because they are interested in this topic and want to learn more from you.

This targeted list is a huge asset to your online business. You know EXACTLY what the subscriber is interested in. Therefore, you can design your lessons (and offers) to fulfill exactly what they want.

Ecourse Lessons Get Opened More Frequently Than Other Emails. Remember, there are other people competing for the attention of your subscriber. The second biggest obstacle you face is getting subscribers to actually open your email messages. But, since they signed up for your eCourse, they WANT the information you are providing. Therefore, they are waiting for your email lessons. When they receive one, they are much more likely to open it!

More People Will Read Your Ecourse Lessons. Again, your subscribers asked for this information. They want to learn from you. They changed from someone looking for information to someone asking YOU for information. You bet they are going to read your lessons! While other emails go unopened and unread, yours is anxiously awaited and read.

Ecourse Convert Better, Making You More Money. Let's not fool ourselves, you want to help people, but you also want to make money at the same time. This is why ecourses are perfect. Since your lessons are getting opened and getting read... more people will ACT to the offers you place inside your lessons. And when your subscribers acts by buying your product or an affiliate product you recommend, you make money. A higher conversion rate means more profits for you!

So, if you want to build a targeted list people who are anxiously awaiting your emails, open them when they arrive, read them from top to bottom and ACT on your offer... eCourses are the way to go. And the great thing is, once you have one of these list building, profit generating courses in place, it runs on autopilot. You can use this free time to do something that builds your online business even more... another profitable eCourse!

I'm sure you realize by now... eCourses are an excellent way to increase your online profitability, right?