Once you’ve used Google’s Adsense program for a while you will begin to learn from the mistakes you made in the past. This will allow you to clearly see which of these mistakes kept your site from reaching its full earning potential.



Making a mistake is not bad in the sense that you learn from it. However that is not all. By telling others about it, you also give them the benefit of learning from your mistakes so they don’t have to make the same mistakes.

The following is a list of the top five mistakes made by people who use AdSense.

Pay attention to them so that you can see if any of them apply to your contents. If it is, you must stop and make an effort to fix such errors as soon as possible.

The first big no-no that everyone seems to be doing at one point or another relates to breaking the rules. Google's AdSense is a great program but it comes with a few set rules you need to respect.

Probably the most important of these is to refrain from creating "artificial clicks" by all means possible. Never click on your own links, ask your friends or close ones to click the links and never, by any means have your content encouraging the visitors to click the links. If you do this you run the risk of being permanently banned by Google from its Adsense program, and this will definitely hurt your pocket.

Failure to comply with Google's terms could have your AdSense account suspended. And this is why this rule is the most important of all. It may mean the difference between life or death for some people.

The second thing users often get wrong is having a bad color palette for ads. Many times this happens because the publishers aren't knowledgeable with changing default color palettes.

Others just can't seem to spend enough time in changing those defaults. Having bad ads that

stand out is will keep people from clicking your ads. On the other hand having something which is clearly visible yet distinctive will encourage more clicks.

The third mistake is the positioning of the ads. Getting this right and you are likely to skyrocket your adsense profits. Get it wrong and you’ll hardly get any click-throughs.

This fact is mentioned in a lot of places on the web and Google mentions it. Google can provide you with statistics which illustrate what positions work particularly well on your website.

The fourth mistake is using banner ads with AdSense. 480x60 type ads are a sure way to drive visitors away as most Internet surfers have developed a natural resistance to such means of advertising.

The fifth mistake is not taking care of the site running the ads. Because ultimately it doesn't matter how cool the site is itself. If the content is not updated regularly and if it doesn't have many daily visitors it will probably never earn you any serious AdSense revenues.

So those are the most important five mistakes people make while using the AdSense program. But of course if you don't like me to dwell on the negatives, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue.

Never break Google's policy. Don't encourage visitors to create "artificial clicks" on your website regardless of who it is or for what reason. Make sure your ads have the right colors and blend in well with your site. Also make sure they're positioned in the right places so as to attract as many customers as possible. Always try to avoid using banner-like (480x60) ads unless you really know what you're doing and constantly update your site’s content.

So by paying attention to these points and applying them you should be raising your AdSense revenues in no time.