1. Create a squeeze page



Get a landing page which does nothing but offer free gifts in exchange for the visitor's email. This is where you start to build your list.

Hire a good graphics designer and come up with attractive gifts such as valuable reports and/or free software.

2. Create a report to sell

Your next task is to create a report which you're going to sell. Again, make sure the graphics are eye-catching and pay a good graphics designer to create your website.

Your report has to look fantastic and the information needs to be good. Do the required research and put as much information as possible into this report.

With your website, sell the report for $97. This is a steep price for a report but your objective is not to sell many copies of it. Do the necessary promotion and get the word out about your report. And don't forget to put links in the report to your website.

3. Free Gift

When people sign up to your list via your squeeze page, send them to a page where you will offer your $97 report as a gift. To claim the gift, the subscriber needs to refer at least 3 of their friends to your squeeze page.

Now when your subscribers see that your gift is worth $97 and that you are currently selling it for that price, it will drive conversions through the roof.

No one can resist a true free gift that is currently selling for $97. This can help you generate viral traffic. Your subscribers' friends might sign up to your list and repeat the whole process by referring their friends to your squeeze page.

4. Email to list

Now while your squeeze page is building your list virally, you can create a report and continue to send it to your list for free. Of course, they would have to refer 3 or more of their friends to download the free gift.

Using this technique you are training your list to refer their friends in order to get your free reports. You are also testing to see which kind of offers create the best responses.

5. Contest

When you know which type of offers send you the most amount of referrals, you can create a contest and announce it to your list.

For the contest you will need to provide something which is perceived to be a high priced item otherwise it won't work. The best type of offers are video training with personal coaching from you based on the offer with the most responses.

Offer your prize to 3 winners only. Since you are offering personal coaching and video training, you can set a high price for the prize. Pricing it at $1,000 is not unreasonable.

To win the contest, your list needs to send you traffic to your squeeze page. The top 3 who sends the most subscribers will win the $1000 prize. This is very attractive.

Once they spread the news by telling people about your contest, more and more people will join your list and promote the contest.. This is the viral effect you're looking for. You can even issue a press release to inform more people about your contest.

Carrying out these 5 steps will ensure unstoppable viral traffic to your website. It needs planning and setting up the system for it to work and creation of the reports, but you are sure to get an avalanche of traffic. Using this viral traffic to get people subscribed to your list, you can promote your information products to them and push those sales figures through the roof.