Let's talk about three ways you can market your business online to maximize the shortages.



1. For the person who has more money than they do time developing a pay per click advertising campaign makes sense. You may even want to hire somebody to do this for you. Many of the paper click search engines even offer this service for a small fee.

Your goal with a ppc campaign is to get started as soon as possible. You don't have to wait for organic search results to come in because you are purchasing immediate traffic.

For example, Google Adwords allows you to quickly be on page 1 of the most popular search engines in the world. This is great for people who have more money than they do time.

2. For people who have more time than they do money they may need to look at more free or nearly free methods of marketing their home business. One of those that is extremely popular today is blogging combined with social bookmarking.

You write a blog article that can be as short as 200 words and you post it in your blog. Then you bookmark it to some of the top social directories on the Internet today.

This blog post can serve as search engine bait to get the search engine spidering your blog. You may even find yourself on page 1 of a search engine for a keyword phrase it relates to your blog post.

When this happens you will see all kinds of traffic coming in that you didn't have to pay for. As a matter of fact, this free traffic really didn't cost you anything more than the time it took to write the blog article and book market to the social directories.

3. Another thing to consider when you have more money than time is to automate some of the features of your business. You can hire a writer to write articles for you for example.

You can use a submission service such as Article Marketer to submit your articles to hundreds of directories with one click. This is much more effective than to manually submit your articles 1 at a time.

On the flip side of that, if you have more time than money, you may want to submit your articles to just the top directories and by pass the mass article submissions.

In summary, this is three ways to market your home business based on time and money. You will have to determine which way is the most effective route for your marketing efforts!