A lot of people are not yet capable of writing copy that works, but, if you can hold your end of a conversation...you can write!



Writing good copy requires learning a few pointers and how to use them.

As an aside, there is a reason for copywriting. That reason is to get them to do something! Anything else and you are missing the point.

Here are few writing tips to start you off with.

First, focus your attention on that person in your mind that you are talking to. Keep their picture in your mind in focus! Picture yourself talking to someone who needs to know what you have to say and will benefit from it.

Second...headlines! The headline should promise that person you are focused on that you have something they need. Have a strong benefit in the headline.

Third, in the first paragraph, tell them what you are going to tell them. In this article you are going to be shown several steps you don't want to leave out so that your articles will have the "convincing leverage" you want. This will, in turn drive more people to their site than articles that don't use these methods.

Fourth, speak casually, just like you are talking over a cup of coffee with the person you are focused on. In this case, the person who needs help with writing articles. Throw in a little emotion! From now on, using these tips, your articles will have clear purpose and make you more money.

In the middle of the article kick up the persuasion factor by telling the story of another person who was getting nowhere with their article marketing efforts until they employed these tips. When they wrote their first article with these techniques in them the traffic started to go up! It will work that way for the person you are focused on telling this to, also.

Fifth, it isn't all about you! It's about that person you are focusing on. It's about the benefits that person will get when they start using these techniques and methods. It's all about what the methods can do for them! In this case...traffic, thru article marketing with well written articles.

Sixth, recap and encourage. Tell them to start right away. The money will pick up as the traffic picks up.

And, in the case of article marketing for targeted traffic, an entire large subject in itself, there is the matter of the Resource Box!

In article marketing you can't promote anything directly in the article itself. It can't be an advertisement. Optimally, the article will present the reader with some benefit or benefits. After that comes the resource box!

The resource box is where you can say something like..."Authors Name has helped many people with their traffic generation efforts. If you would like more information on traffic to your site and a NEW FREE REPORT go to www.jimsinfosite.com/freereport"

And on that page I would have an optin form that said..."For your FREE REPORT and BONUS product put your name and email in here...and you'll have it right away.

After they opted in I would have it set for the thank you page to be a page with a good offer on it and to have their free report and bonus readily available. That way you give them what they want right away and you don't make the mistake of waiting for them to confirm the double opt in.

Remember, it's all about them.