There are 7 steps to build a profitable email list.



Step 1: Write a complying headline that hits the visitor's emotions. Example, your niche is weight loss, and your visitor definetly want to lose weight in an easy and fun way. You must begin a headline that will entice your visitors to read further.

You may write "3 Simple Steps to Lose Weight Forever, Just Do These...". You have told the visitor that only 3 steps is needed to lose weight forever. When you mention just do these with the dots, you create curiosity in them. This will lead your visitor to scroll down to read more.

Step 2: Write a subheadline that compliment your main headline. Your subheadline maybe "A 220 Pound Woman used these 3 Steps To Lose 90 Pound And Maintain Her Ideal Weight For 4 Years".

Your subheadline must be the flow with your main headline, then your visitor will continue to read.

Step 3: Write a salescopy that will bring your visitors' emotions up. You may reveal a little of what you are selling to entice them. Make sure you convince them that your product is good and will benefit them.

If you do not know how to write good salescopy, check out your competitors' salescopy, and then find a good salescopy writer to write a good salescopy. You may copy two or three good salescopy from your competitors and pass them to your writer and ask them to re-write. Read the salescopy yourself and see if it will entice you to buy. If it does not, your salescopy has failed.

Step 4: Give free gift. Offer free gift to collect emails. It is easier to sell free stuff to people. Once they optin their emails for your free gift, you must do a good follow up. Do not give trash to people. Give something that is of value. If you do not see the value in the free gift, do not give it away, or else, you are ruining your reputation.

You may give incomplete report. When your visitors have read and find it is vaulable, they will consider buying the complete report from you.

Step 5: Include privacy policy in your optin form. Tell those who want to optin for your free gift you will never give away their email address. This is to ensure them you want to do business with them and not collect their emails and sell to someone.

Step 6: Include real testimonies if you have. Do not fake testimonies. If you are starting out, just be true and say you are just starting out in this business. Be true and real. If you do not have any testimonies, you may do research and find some supporting facts to your product. Include these findings in your website to build trust in your products.

Step 7: Make sure you have contact us page. When people visit your web site and see your contact us page, they will feel more secure about the web site. This will also help you in Google search and PPC. Google love to see web site include contact us.