Electronic commerce is revolutionizing the way that many businesses conduct themselves in the retail and service world today. Many businesses have opted to conduct more of their sales online than ever before, and it is difficult to even find a major or even minor business that doesn't have computer technology driving their retail services.



Electronic commerce includes almost any exchange of electronic data related to a business operation. In this discussion, I will be focusing on the use of the Internet for business transactions. Companies that use the Internet as their major source of income have a big concern about electronic commerce security to keep them successful in their online business. Although the technology exists to prevent almost all types of aggression, the nature of the Internet makes accomplishment of security measures difficult. TCP/IP, the network protocol of most Internet use, it sill weak for security compromises

Security for the typical business has to start out with a simple level of protection, often provided by firewalls and encryption technologies. These systems can handle a majority of the protection processes but are not full proof. Often, other protocols of security like password encryption, proper configuration of systems, and other updates to security systems regularly can protect a network well. Here are seven other things that can help your site get it's sales flowing once your security is shored up.

The first thing to consider is how you present your products in terms of categorizing. Products that are easily identified, simply categorized, and otherwise placed in an easy to recognize place for the typical consumer will be sold much more quickly. Secondly, ensure that your site offers specials that can highlight new and existing product offerings and allow the average site viewer to experience the diversity in your product line.

Third one is VISUALS, Nice clean, crisp and professional photos are a must. Because they cant see the real thing a clean, enlargeable photo is extremely important. Fourth one is FEATURES AND BENEFITS, Make sure you clearly list the features and benefits of your product and if possible link off to studies or articles that support your claim

Fifth one is CUSTOMER SERVICE, Because you cant have a live sales person there to answer every question, a well laid out FAQs section with more than 5 questions is extremely important. Six one is CHECKOUT, Make sure your checkout process works, and that you provide multiple payment methods, by cheque, credit card or even provide the option to fax in the order

Seventh, ensure your business has a quick turn around time on responding to concerns by customers. If it takes more than a few hours to respond, a customer may become frustrated and abandon the sale you may have had if you had followed up properly with the consumer.

Utilizing analytical software that comes with many e-commerce solutions isn't a final tip, but rather a necessity. If you use this software along with your sales and traffic data for your website, the chances of finding who your best customers are and tailoring the product offerings to those who would be most likely to purchase the products improves. The result of utilizing this tool along with the aforementioned tools can drive your business up in a positive way.