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8.5 X11 Brochure Printing

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Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry, a trade show handout, and an advertising piece to place in other related businesses. Because of its range of utility, a brochure must be carefully designed and just as thoughtfully printed. No one wants to be represented by unprofessional brochure printing. Knowing ahead of time the choices that will need to be made when placing an order helps in choosing a quality printer and also provides faster service.

1. Color

Using a full color brochure printer is absolutely necessary when printing brochures that will be in the public eye because a full color printing provides the professional quality for brochures. A full color brochure does not necessarily need to include color on both sides, though. Some companies choose to cut costs by printing all of their information on one side only and using a fold that will open to the content side.

2. Size

The 8.5x11 is a popular size for brochures because of low-cost mailing and its ability to fit in a brochure rack. Some more unique sizes include the postcard sized 4.25x5.5 or the poster sized 33.75x11. A printing company should offer custom trim for sizes in between.

3. Paper

A brochure needs to be sturdy enough to endure being stuffed into back pockets or purses, as what often happens after it is picked up. A heavy text stock, such as 80# or 100#, is both affordable and durable. For those who need something a little stronger, a 10pt. cover stock will provide the strength needed while still able to be folded.

4. Folding

The most common brochure fold is the tri-fold, in which two sides are folded over the center. A number of folds exist for creating an interesting twist to the appearance, for instance the Z, accordion, or gate folds. Although adding folding to the order will slightly raise the cost (but is worth the time it saves), there should be no difference in price for each type of fold.

5. Coating

Brochures need a coating to protect the ink from smearing, unless it is supposed to be a newspaper style, in which case the smudged ink is appropriate. A coating is a clear protective liquid in which the paper is either dipped or the liquid is poured over the paper. A brochure printing company will know which coating works best for the type of paper.

8.5 X11 Brochure Printing

Start with a layout that includes the text and images you will need to convey your message. Then choose the type of printing that best suits your brochure. Brochures are typically printed in more than one color.

There are two basic choices in printing: offset printing and laser or digital printing. Both printing processes are capable of producing large quantities of high-quality documents. Most high quality, full-color commercial printing is done on offset presses using the four-color process. Offset printing is a process whereby ink is spread on a metal plate with etched images, is transferred to an intermediary surface, and is then applied to paper by pressing the paper against the intermediary surface. Although set-up costs can be relatively high, the actual printing is generally inexpensive.

Laser or digital printing uses a laser beam to produce an image; this is also the way copy machines work. Offset printing usually produces clearer, crisper type and higher resolution images than laser or digital printing. However, smaller printing jobs can be done on a small low-volume laser or inkjet printer, or at a copy store, thereby eliminating set-up fees and some shipping costs.

Choosing paper is another very important aspect of brochure printing. Most printers will recommend a heavyweight, coated, or glossy paper to achieve a more vibrant, upscale look.

The folding of your brochure is another key consideration. Basic folding options include: the half fold or single fold, the tri fold (the left and right flaps open), and the “Z” fold (which opens up like an accordion). Almost all printers will give you a greater discount the more you print.

Brochure printing can be easy and fun and allow for a good deal of self-expression, so go ahead, what are you waiting for? Print that brochure.

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About Author

Both Colleen Davis & Max Bellamy are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Colleen Davis has sinced written about articles on various topics from Business Cards, Brochures and Sales and Negotiation. For more information, you can visit this page on . Colleen Davis's top article generates over 201000 views. to your Favourites.

Max Bellamy has sinced written about articles on various topics from Brochures, Eyewear and Family Concerns. . Max Bellamy's top article generates over 4400 views. to your Favourites.

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