How to start your own mailing lists. With personalised and permission based email service you can generate more leads and increase your response rates. If you have an internet business and looking for quick ways to reach out to people then email marketing could be one of the cost effective solutions available today in the market. You can either rent email lists from large companies who will be more than glad to send your newsletters to thousands of people out there, who have no interest in your product or service. Or you can create your own Opt-in lists, reach out to people who would like to hear from you and are interested in your products or service.



1. Ask your friends

Send newsletters to people who you really know. Send a single short email asking for permissions. Add them to your lists only if they respond, if they dont then you dont have permission to do so.

2. Add sign-up forms in home page

Put sign up forms on your homepage and on every page in your site. Give away free stuff to download or prize draws which will motivate them to sign-up.

3. Train your customer service team

Train your customer service and sales team to ask for permissions when they get on the phone.

4. Rent Lists

Check out companies which rent email lists, talk to other clients and make sure you compare prices. Most lists on the martket are sold by crooks (be very careful), be sure to check they have proper lists with full permission from the clients. These lists may often contain, fake, old undeliverable email addresses.

5. Personalise messages

Send personalised messages to targeted audience and you will see an increase in response rates. Send eshots and bulletins personalised from individual sales people to their respective customer contacts.

6. Use Email Autoresponders

By using an autoresponder service you can automatically collect your email list information. Send autoresponse to emails that you have received to build customer relationships.

7. Write articles

Write good articles and publish it in your newsletter with a link pointing to your site. Articles can bring in huge number of subscribers.

8. Track Results

Tracking your email marketing performance will help you realise where you have failed and increase conversion rates. Track click throughs, orders and unsubscribes.

9. Follow up

Report says that it can take upto 5 or more contacts to make a sale.

Building email lists is a time consuming process, but its one of the well known easiest and effective method to market your product or service. Reach out to wider audience by following these simple email marketing techinques and you will soon realise that there is nothing to lose and everything to gain.