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A American Self Storage

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There are many reasons to use a self storage facility. You might be between homes and staying at a hotel or with friends in the meantime. You might need to move into a smaller place for a little while, and don't want to get rid of your furniture and then have to buy all new things when you have more room again. Or you might just have too much stuff and too little storage space at home.



Whatever your reason, you will need to know how to choose a self storage facility that suits your needs. Here are a few things to consider.

1) How much space do you need?

Self storage facilities usually offer units in several different sizes. For instance, a small-size storage unit is typically about five feet by ten feet, which would hold the contents of a one bedroom apartment if packed tightly. Ten feet by ten feet is another common size for self storage units, and can hold the contents of a two-bedroom apartment or home. Garage-sized storage units are also common, and are used for larger homes and/or car storage.

Once you have figured out how much space you need, the first question you should ask each storage facility is what size units they have available. This way, you will be able to immediately eliminate any facilities that don't have the size you need.

2) How long do you need the storage unit for?

The length of time for which you are intending on storing your stuff can make a big difference when choosing between storage units. For instance, if you are only going to store your stuff for a couple of months, you will probably want to pay closer attention to rates and contract terms. On the other hand, if you are planning on long-term self storage, then the amenities each facility offers may weigh a little heavier on your decision.

3) What features are most important to you?

When you start looking at storage facilities, it is important to know which features you are willing to give up, and which you just have to have. For instance, if you are on a tight budget, price will probably be one of your deciding factors. Someone who works odd hours might require a self storage unit that doesn't lock down at 8 o'clock every night. Location is another thing many people aren't willing to negotiate on, especially with current gas prices.

4) Is the monthly rate a move-in special, or an ongoing rate?

Many storage facilities offer move-in specials in order to entice potential customers. Their goal is to make you sign the papers without continuing to shop around. Be sure to keep this mind, and don't let them trick you: Ask how long the move-in special will last, and how much the regular rate is. If you will need to use the storage unit for more than just a few months, you will probably want to compare regular rates as well as move-in specials.

5) How much is the deposit, and what are the terms?

Some self storage facilities require a deposit. When you are comparing prices between units, be sure to ask how much the deposit is, and what the terms are for getting it back after moving out.

6) What are the terms for moving out?

Even if you won't be moving your stuff out of self storage for a while, you will want to know a facility's terms before committing to anything. Most self storage facilities rent space month-by-month, which means that you can leave at any time. However, you will usually be required to notify the facility 30 days in advance.

7) What happens if you are late on a payment?

No one likes to think that they might not be able to pay their bills on time, but things do happen. Make sure you find out what the self storage facility's late policy is. Usually you will be charged some fees according to how late you are, and if you wait too long to pay, your belongings will be sold or otherwise disposed of. Ideally, you will want a grace period of a couple of months before this happens – this way, if you fall behind you will have time to get caught up without losing everything.

8) What amenities does the self storage facility offer?

There are a variety of amenities offered by self storage facilities. Some are climate-controlled, meaning that they are kept at a certain temperature (and sometimes a certain humidity, too); this type of environment is perfect for valuable items or collectibles that can be damaged by extremes in temperature or abrupt changes in humidity. Many have fences, gates, and security systems to protect customers' belongings. Extended hours, special padlocks, and on-site management are other amenities self storage facilities may offer.

9) Are you allowed to take the contract home with you?

Reading the contract for the first time during the sign-up process is dangerous for two reasons. One, the manager's office is generally not a good environment for concentrating on difficult-to-understand legalese. Two, the manager is usually waiting for you to finish and sign, which puts a lot of pressure on you. Perhaps as a combination of these two factors, many people quickly skim the document, and sign without fully understanding what they are agreeing to.

If you can take the contract home with you, you will be able to take your time reading it. Another advantage is the ability to compare contracts between different self storage facilities. The contracts will be similar in many places, but this way you can also make sure you don't agree to unfair terms that you could avoid by taking your business elsewhere.

Final Tips for Choosing a Self storage Facility

The best way to choose a self storage facility is to consider all your options carefully, and then choose the one that works best for you. This is easier said than done, however. When you are touring a storage facility, the manager's sales pitch usually sounds very convincing, and the move-in special very enticing – which is exactly the point.

To make sure you don't get sidetracked by convincing sales tactics, write out a list of the things you want to ask – then keep the list in your hand the entire time, to make sure you remember to check it. Get information first and make your decision later, when you can determine which self storage facility best satisfies your needs.
A American Self Storage
Are you making wimpy offers?

In my last article, I discussed offers and their importance in life and self storage marketing. As a self-storage operator, you are making the offer to relieve locals of their cluttered home or yard. You offer a safe place to store valuable belongings. You offer them the option of parking their shiny new car in the garage, and so on.

There are really 2 types of offers that are relevant to self storage marketing or marketing in general:

1. Your Value Offering and, 2. Your Action Offer.

Your value offering is simply what value you offer to the marketplace. By far, this is your most important offer. After all, without one you won't be in business for long. Your value offering is something that should always be reviewed and improved.

Many people get caught up in marketing tricks and techniques and they forget all about creating an irresistible offer that the marketplace will gladly pay hard earned dollars for.

Enough on that for now?

The second type of offer is your action offer. This is the call to action in your marketing materials. This is the offer that causes most business owners to whimper in fear.

Some of the most ?positive thinking? business owners I've worked with instantly transform from bold, assertive, confident characters into pessimistic children when it comes time to creating a good, risk reversing call to action for their marketing materials.

Here's the deal:

Even if you have a brilliant value offering, there's probably somebody down the street (especially in self storage) who has something almost as good, just as good, or better. Without a good action offer you're almost back at square one in the consumers mind.

Here's the deal #2:

Most people are lazy procrastinators who need a really good excuse to get off the sofa. Your action offer must be strong enough to entice them to organize their garage, closets, yard, office, etc. In self storage, this is especially relevant since nobody likes moving.

Here's the deal #3:

There's risk in taking action. Not always financial risk, but there's always a risk that we will find displeasure in our experiences?even in self storage. The more your action offering reduces or reverses risk, the more people you'll get to take action and rent your space.

Examples of good action offers in self storage marketing include:

? One month free rent ? ? month free rent with free packing supplies ? One month free rent with free use of moving truck ? First months rent goes to favorite charity ? Any combination of the above or other risk reducing offers

While it might seem like you're giving away too much, consider the lifetime value of each customer. Also consider the fact that full monthly rent for a space without a tenant puts absolutely NOTHING in your bank account.

Some of the world's most successful direct marketers, who earn 7, 8 and even 9 figure annual incomes, consider breaking even on the first sale perfectly okay. Smart marketers realize that the ?back end? is where the money is made. In self storage, your back end is future rent, tenant insurance, locks, packing supplies, etc.

The job of external marketing is to acquire a customer. If that means you must give up a month of rent to do so, by all means do it!

Listen, I'm not saying to give away the farm here. In fact, I'll be the first to advise you to give away the least amount possible to acquire a customer. But, if the arithmetic works out, giving away a month of rent, even two months of rent to acquire a customer will put way more money in your bank account than not having any renters because you're too scared or proud to give a decent offer.

Remember the article I wrote about the car dealerships and their differences in offers? I highly suggest going back and reading that again while we're on the subject of powerful offers.

Take 2-3 hours, ASAP, and nail your value and action offerings to the ground.

First identify what they are. Then get creative and come up with as many ideas as possible to improve them and make each one irresistible?

From there creating marketing materials will be 100 times easier.

In our next message we'll discuss market crushing innovations that make your value offering even better.
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About Author
Both Jason Kay & Derek Naylor are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jason Kay has sinced written about articles on various topics from Home Management, Home Based Business and Cover Letter. Jason Kay recommends you find , mobile storage, and RV storage at EasyStorageSearch.com.. Jason Kay's top article generates over 246000 views. to your Favourites.

Derek Naylor has sinced written about articles on various topics from Home Management, Brain and Heart Conditions. Derek M. Naylor is the President of Storage Marketing Solutions (SMS). SMS has created, and proven many turn-key marketing solutions for the self-storage industry. Additionally Derek has helped thousands of businesses increase their profits by helping the. Derek Naylor's top article generates over 6600 views. to your Favourites.
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