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A Good Domain Name

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Undoubtedly the answer is ?as soon as you start thinking to book a domain name?. If you do not have any or enough SEO experience, it is better to talk to a SEO expert who has a good knowledge and experience not only in SEO but also in SEM and branding. A good domain name would definitely give you great mileage in future.

But if you do not want to consult an SEO expert at the very beginning of the process, you can follow these steps and depend on your foresight and assumptions.

If you have a company name like XYZ Associates and do not need visitors from organic search, you can book the domain name as XYZ. COM or XYZ . NET depending on your choice and availability. You can also look for country specific TLDs (top-level domain) like . co. uk, .fr etc. depending on your geographical location.

But if you want to use your website as a sales point and the internet as the customer source, you would need to think differently. Let's take a real life situation. For example you want to sell SEO Services online and you have already formed a company call ABCDE Associates. Now, if you buy a domain name like abcdeassociates. com, does it say anything about your business! Will your target audience remember it easily? (Here I am assuming that this is a new born company and you do not have huge offline presence in the target market and region.)

The best way is to get the key business into the domain name ? for example seoservices. com can be a good domain name where the people will easily remember the name for the specific service you are offering. Apart from that it would also help the search engines (your prospective customer source) to understand what you are dealing with to offer you relevant visitors. And in future it would definitely help to improve search engine rank of your website.

So what did we do here?

We tried to find out the key phrases that people normally use to search the product you are offering (here it is SEO Services). Now if the domain name seoservices. com is not available, we would try different permutation and combination of keywords and at the same time we would try to keep the name short and easy enough to understand at one go.

However, it is always better to use a generic name if you are to not too specific about the service or product you are offering. At the same time, if you are offering some services to people of a definite geo location, you can add the location name in the domain name. For example, if you are offering SEO services for Florida based businesses, you may have a domain name like Florida SEO or Florida Website marketing as your domain name.

But do not use different names as your website title and domain name. For example if you use a domain name floridaseo. com and use the title to be ABCDE Associates, it may confuse the visitors. It is always better to use same words for domain name and business name.

A Good Domain Name

Online Real Estate is being snapped up at an incredible rate, and the most marketable domain names and premier extensions like .com and .org are all but taken. The demand is high and supply low, so the rest is just plain economics.

In this scenario, if you need a particular domain name for your business and it is already taken, you might have to pay out a lump sum to get exactly the name you need. A great domain name goes a long way towards establishing a sizeable web presence.

The topmost domain name on your most wanted domain list possibly epitomizes all that your brand stands for, can be easily designed or fit into a logo, and possibly already gets a lot of traffic. All this translates into a high price, and it is a price astute corporations are willing to pay.

Some of the better known examples of domain names that sold at exorbitantly high prices are diamonds.com(7.5 million usd), business.com(7.5 million usd) and beer.com(7 million usd).

These names fetched a lot of value because the buyers were willing to shell out some serious cash to be able to control the kind of brandability and extremely high traffic potential these sites can fetch them. Stable and legitimate search rankings inflate the price of a "good" domain name.

And these are by no means the only domain names that sold for millions. Sometimes a site sells for a high price also because it has been developed well, boasts of impeccable and original content, and draws a sizable amount of traffic (read ad revenue) through links and affiliates.

The potential loyalty of user base and the their lifetime value is another important factor, because if a domain name already attracts loyal visitors on a regular basis it will never want for traffic or ad revenue. A good domain name that attracts traffic is also easier to develop into a flourishing website, and the asking price would naturally rise proportionally.

The corporate world has begun to see the value of internet advertising which is prospering due to an explosion in the number of internet users and the burgeoning popularity of online shopping. A potentially huge targeted audience can be reached, especially through avenues like Google Ads. This awakening towards the potential of internet advertising has further pushed up the value of good domain names.

With the internet increasingly taking a larger part in urban life, good domain names will continue to be snapped up at high prices. Just as a good location is great for the sales at a shop, a good domain name is practically indispensable if you want a fabulous website. It is this that sums up the high demand and the resultantly high price of a good domain name.

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About Author

Both Markus Skupeika & Robert D. Thomson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Markus Skupeika has sinced written about articles on various topics from Computers and The Internet, Wrinkles and Car Accidents. Dominate first page of Google by creating a monopoly. Find out how and your SEO questions online. Need SEO services, try leading. Markus Skupeika's top article generates over 60500 views. to your Favourites.

Robert D. Thomson has sinced written about articles on various topics from Dog Care, Real Estate and Dental Practice. This article was written by Irell Quezada from . A website that specialises in buying and selling. Robert D. Thomson's top article generates over 2240000 views. to your Favourites.

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