Google has recently announced a Referral Program for its



targeted ad delivery system - Google Adsense. Webmasters

can now earn an extra $100 for each new referral they

deliver to Google Adsense, one condition, that referral

must earn at least $100 from the Adsense Program.

Webmasters can also receive $1 for each download of the

Firefox browser with the Google Toolbar. Generally,

very good news for webmasters and content creators working

the Adsense program. like this www.thegoogleincome.com. Bad news for Gates and IE - the Firefox browser has gradually taken away users from IE.

Onestat.com reports usage worldwide of Firefox has increased

by nearly 3 percent since April 2005, with global usage

share now at 11.5 percent for Firefox.

Perhaps, the fall out from the ongoing battle for control

of the Web's search market will be of some benefit to

webmasters. Google has now increased or given webmasters

another revenue stream within the Adsense program.

Granted this is only a one time payment and not a two tier

system where webmasters would continue to earn a small

percentage of their referrals' earnings. This may be a missed

opportunity by Google to really explode the Adsense system.

For now, the Google Referral program is a good start in the

right direction. Many webmasters and marketers are having

an early Christmas with the announcement of this referral

program.

Google Adsense is a simple and effective way for ordinary

webmasters to monetize their sites. Webmasters place the

Adsense code on their sites and Google delivers targeted

ads based on the keywords of the sites. The main key to

generating a large monthly income from Adsense lies mainly

in the choice of keywords a webmaster decides to display

on his/her webpages.

All keywords are not created equal. Some are worth more

to advertisers and thus Google pays more to webmasters

for certain keywords than others. The trick for webmasters

is to deliver large amounts of traffic to the top-paying

keywords. What are these top paying keywords you ask?

One simple way to find the top paying keywords is to use

a site like overture.com to find out what advertisers are

willing to pay for certain keywords. Just use common

sense -- higher priced items will have usually pay the most.

Web hosting vs a toothbrush. Once they have chosen their

keywords, webmasters must create content rich pages

or sites related to these keywords or phrases.

You then have to place your Google Adsense code in the most

beneficial positions on your pages. Check with Google for

Optimization Tips for some of the best paying placements here: Adsense is not a perfect system, placing these

ads on your sites could draw away potential customers

or buyers and result in lost sales for your site.

Besides just placing the 'Ads by Gooooooogle' on a well

designed webpage detracts from the professional quality

of your pages. Why Google introduced this for its ads

defies reason. A simple 'Ads by Google' would suffice.

Many webmasters believe placing Adsense ads on their

pages cheapens their sites. Other believe it is delivering

valuable links and service to their visitors. No matter

what your opinion may be, Google Adsense is definitely

a simple and easy way to monetize your site.

The addition of the Referral program will only add to

the popularity of Adsense with webmasters. Increased

revenue is never a bad thing. like as www.yourgoogleincome.com. However, Google should have

opened their pocketbooks just a little wider and

given content creators a bigger portion of the Internet's

ever growing ad revenue.

Google should have given the referral program some

residual kick, with webmasters earning a small fraction

of each referral's future earnings. What a missed opportunity

for Google to really play Santa and give webmasters what they

deserve.

Webmasters must now lobby Google, and any other ad delivery

programs and companies for a bigger share in the revenue

generated by their referrals. Fair is fair! Perhaps, the

competition from other ad delivery systems will force Google

to be a little more generous. In the meanwhile, it would probably be beneficial for many webmasters to use and promote Adsense, at least until a better offer comes along.