For centuries, banks have influenced the economies and politics of the world. Traditionally, banks originated as places where businesses could secure loans to purchase inventory, and thereafter collect the funds with interest once the goods were sold. The origin of the word bank is derived from the Italian word, "banco" or desk. During the Renaissance, Florentine bankers conducted their transactions above desks covered in a green tablecloth.
It has been speculated the earliest banks were actually religious temples in the ancient world, where deposits of grain and other goods were made. Considered sacred places, these temples were well protected from potential thieves. There are also historic records which point to loan activity extended by priests to merchants in ancient Babylon. Hammurabi's Code, the oldest, best preserved law code in existence was created circa 1760 B.C. and includes laws which were used to govern bank operations.
Not surprisingly, the Ancient Greeks further developed the concept of banking. Transactions such as loans, deposits, currency exchanges, and more were conducted in temples as well as private and civic components. Evidence also points to the concept of credit. In return for payment from a client, a creditor in one Greek port would write a note of credit that the client could later cash in another port city. This convenient method saved the client from the danger of carrying coinage with him on his journey. Historic records indicate that a Pythius of the early 5th century B.C. operated as a merchant banker throughout Asia Minor.
The rise of the Roman Empire brought about greater administrative and financial regulations for banking. The charging of interest on loans was further developed by scrupulous financiers, making the system highly competitive. However, the bank system eventually broke down in large part to the Roman preference for cash transactions. Following the fall of Rome, Western Europe essentially abandoned banking. It did not experience a revival until the need for financing the Crusades stimulated its re-emergence.
Interestingly, the world's oldest bank has been in existence since its founding in 1427. The Banca Monte dei Paschi di Siena SPA (MPS) was created in the city state of Siena, Italy. The bank today is comprised of nearly 1,800 branches, 28,000 employees and more than four million customers in Italy and abroad.
Fast forward to Western banking history, which is generally traced to the coffee houses in London. Founded in 1565, the Royal Exchange acted as a center of commerce for the city. A hierarchy of banking started at the top with bankers who conducted business with heads of state, followed by city exchanges, and at the bottom, pawn shops. In 1609, the Amsterdamsche Wisselbank (Amsterdam Exchange Bank) was established, making Amsterdam the financial center of the Western world.
Concepts of capitalism extolled by Adam Smith, considered the father of modern economics, and the advent of the Industrial Revolution gave way to a massive growth in the banking industry in the 18th and 19th centuries. In the United States, the first banks required special permission from the state government to operate. The state's supervision proved inadequate as individual banks began issuing their own notes. By 1860, more than 10,000 various bank notes were circulating throughout the country. Counterfeiting was rampant and hundreds of banks failed. Government reforms created a new system of banking which included an involved method for producing authentic bank notes.
With the onset of the worldwide depression in the early 1930s, banks took a hard hit, which led to Congress' creation of federal deposit insurance. President Franklin D. Roosevelt oversaw the implementation of laws aimed at limiting risks to banks and restoring Americans' confidence in the banking system.
Since then, banking has undergone a revolution with technology transforming the way Americans bank. First telephone banking, and then ATMs, debit and credit cards, have lead the way to new innovations. Today, online banking and electronic money are evolving. Banks strive to serve the greater public in a competitive market that ensures a safe and sound banking system. From religious temples and Italian desks to coffee houses and the Industrial Revolution, banking has forever changed the way we live.
A Short History Of Financial Euphoria
The tradition of merchants showing appreciation to those who bought their wares (spices, pelts, cloth etc.) probably reaches back into the earliest days of mankind; when the evolution of society reached the stage where individual tribes and families had more than enough resources for themselves and were able to peddle some of their excess.
Put your imagination into gear and visualize how the earliest of merchants discovered the value of customer relationships. The tradition of showing appreciation through the distribution of business gifts and promotional items is only an offshoot of the genius that the earliest of merchants had discovered. Business owners and corporations in today's world call this tradition of "giving back" marketing and promotion.
Taking this line of thought, regarding the evolution of marketing and promotion a little further, it might be fun to imagine how the tradition of giving away promotional mugs might have occurred. Imagine, if you will, people living in the stone-age discovering that pounding out a indentation in a rock made that rock into a vessel that could hold fluid or liquids -voila! - say hello to the first promotional mug.
As with most endeavors human beings become involved in, more is better, so the earliest of merchants and peddlers had the insight to see there were potential revenue possibilities in their invention of the "stone-age mug". Tribes, families and clans began to mass produce stone mugs and it wasn't long before they began peddling these mugs to buy/trade for other items the clan or family needed.
Now fast forward your imagination to a later period of time, say the beginning of the Industrial Age, and you can see that the stone mug has had quite a bit of adaptation and renovation in style, design, materials and art. Mugs are now so plentiful every household has a cupboard full of them. There are some made a precious metals as well as not so preciousness metals. You can see mugs made of clay, wood, glass, china and bone. The mugs of this time are decorated with precious stones and carved with inlaid designs. You will see mugs that have been fired in a kiln to a high glaze and that have beautifully painted decorations and designs.
Can you also see how these new and improved mugs would have been wonderful promotional items to give to loyal customers? It is historically documented that Kings and Queens received exquisite mugs made of gold and silver and precious stones as promotional gifts. The reasons for the gifting varied but the promotional mugs were used as a token or giveaway item to thank them for a deed they had done or to seal the deal on an arranged marriage or the passing off of land perhaps.
It is not difficult to see how the mugs of the era described above are not so different than the promotional mugs distributed by the merchants and tradesmen of today; with the exception of the new plastics that are so plentiful in our world. The tradition of giving mugs as token of esteem is still in operation today and is a time-proven strategy for letting customers, Heads of State, Kings and Queen's, etc., know they are valued for their loyalty and their business.
Now that you have imagined the evolution of promotional mugs get my make the process of selection and distribution a little more fun and interesting when you hand out your promotional printed mugs to customers and patrons you might offer a little bit of insight through a conversation about the history of promotional mugs.
Both Rita Lowman & Gareth are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Rita Lowman has sinced written about articles on various topics from Finances, Banking and Finances. provides a wide array of personal banking and business banking options and banking solutions tailored to your individual needs. For more. Rita Lowman's top article generates over 1830000 views. to your Favourites.
Gareth has sinced written about articles on various topics from Finances, About Branding and Writing. Gareth Parkin is the co-founder of Ideasbynet, the UK's largest online source of and. Gareth's top article generates over 40500 views. to your Favourites.
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