If you build a content website, search engine optimization is definitely a consideration because it can bring you lots of targeted traffic, and SEO isn't really hard to do. Concentrate on the basics, and you'll get plenty of targeted traffic from the search engines.



Here are five steps you can take to optimize your affiliate site for the search engines.

1. Choose the right keywords.

Although it might seem pretty cool to get ranked really high for two word keyword phrases for a keyword search term, the traffic won't be as targeted.

General keyword search terms won't really help you reach those you are trying to reach. If you want to get the most out of your search engine optimization campaign, then use keywords with at least 3 to 4 words. These keywords are more targeted and will get you more targeted traffic.

2. Build backlinks.

Backlinks are an easy way to raise your rankings in the search engines. The more backlinks you have pointing back to your site, the higher your site will rank.

Keep in mind though that the sites you link to must be relevant to your site. It's OK to link to general directories. The most relevant links come from sites that complement yours.

For example: if you own a gardening site, and you're trying to link to advertising sites, you're wasting your time.

3. Submit to major search engines.

There's a lot of debate in the search engine community on whether or not you should submit to the major search engines: Google, Yahoo, and MSN, or just wait and let them find you.

It depends on whether or not you want to start getting your site indexed in hours or wait months to be found.

The key is to create a sitemap. Submit your sitemap to the major search engines, and they'll start indexing your site. You still want to do the other techniques, like backlinks, but once you submit your sitemap, you really don't have to worry about submitting again. Check to make sure your sitemap is error free. Google will tell you. If you have errors, fix them. After that, indexing is pretty automatic.

4. Write content.

Content for an affiliate site is slightly different than for a site where you offer your own products. With an affiliate site, you not only want to write articles on your topic, you want to write product reviews.

Give honest reviews of the products you are offering. Show how they solve a problem. Give as much information as possible to help the buyer make a decision.

Other forms of content to consider are videos, audios, a blog, and a FAQ.

5. Add dynamic content.

Dynamic content updates on your site automatically. Usually it is in the form of IFrames, Javascript or RSS Feeds.

If you want dynamic content that is search engine friendly though, stick with RSS feeds. Many content management systems now allow you to add the feeds, and these systems handle the display. If your website doesn't handle feeds, there are plenty of free scripts available to display feeds for you.

Search engine optimization doesn't have to be difficult. Stick to "White Hat" techniques (techniques the search engines accept), and you can rank well in the search engines. You'll also get targeted traffic.