Nike has amassed a great name for itself. It is the doyen of shoe world and it deserves every bit of attention that it gets. Nike had brought in a shoe line called Nike Air Force 1 way back in 1982. The name Air Force 1 has been taken from the name of the plane, which is used by the president of United States. It was a modest experiment by designer Bruce Kilgore. The experiment succeeded beyond bounds. It not only brought great fortune to Nike but also traveled beyond the Hispanic shores.
The shoe line pioneered Nike's air technology. Air technology uses gas-filled plastic membranes in the soles for the purpose of cushioning the shoe. This brings great relief and comfort to the wearer. Within a very short time, the shoe became a craze with the masses.
Almost at the same time, New York underwent an eclectic current of hip-hop. The hip-hoppers were closely associated with basketball and road dances. Thus they loved the concept of air technology and basketball shoes. The hip-hoppers had many emulators. Children on the New York scene felt like getting the shoes for themselves. Slowly a revolution rose and it led to the sale of these shoes in full swing.
Today Nike Air Force 1 brings a billion USD each year to Nike's exchequer. The shoe line comes in 1700 different color variations. The varsity reds and the university blues have just got linked to the New York folklore. Despite all these colors, the ones which have had rousing success all these years are solid white and solid black., solid white is also referred to as whites-on white.
The shoe is selling like craze across all the Nike retail outlets. On the occasion of its silver anniversary, the line just got upgraded. It brought in many more features that were immediately recognizable. The overall effort was towards giving the wearer respite. Airy soles, thick cushion, Velcro straps and many other facets made it a highly popular shoe.
Nike Air Force 1 comes in three varieties. While it is usually feasible to find the low top and the mid top in retail stores, the high top is not immediately accessible. The mid top uses Velcro straps and it is bound to the base of the shoe. The high top keeps the medallion in a copious, ready-to-be-removed manner.
As an accessory and a memorabilia, Nike air force 1 uses medallions in the laces. These have silver print. You can remove these medallions at will if you do not like the concept.
Nike Air Force 1 is going strong in its 27th year of inception. Masses are still awed by it. You would find school children, basketball enthusiasts, club players, concert artists and people on the podium all going gaga over these shoes. Here is wishing that Nike Air Force 1 brings in more of its multicultural appeal through the latest upgrades. In fact, now you can also witness a strong presence of Air Force 2, 3, 4, and 5.
About Air Force One
With all the popularity of luxury handbags, shoes and other classy items a lot of people fail to realize the growing culture that revolves around a love for sneakers. From the urban streets of Boston, Massachusetts to the bright neon lights of Tokyo, Japan sneakers and the relating trends are increasingly evident. You can now see people wearing brands such as Nike Air Force ones all across the globe.
People young and old, active and inactive, hipsters and computer geeks alike are all participating in this obsession with running shoes. Even with this increased popularity many people fail to realize the growing culture and how highly regarded sneakers have become in mainstream society. From full time students working part time jobs to afford a $300 dollar pair of kicks to the adults that keep a fresh pair purchased and ready for that special occasion, sneakers have become a lifestyle. You even have a number of die-hards that will sleep outside of stores for the weekend just waiting to get there hands on a hot new limited edition. In fact there have been increasing instances of riots when not enough of the new, coolest pairs are available in stores. People know what they want and are after it more than ever before. Apparently, Nike seems to have the goods that everybody wants. They are the shoes experts that no one seem to be able to beat.
Shoes have become more than just an item that people invest in to wear until they turn ratty. Millions of people around the world are collecting them, trading them, analyzing and even worshipping them. It has become a hobby as much as a style of attire. We now have TV shows, radio programs, books and complete online forums dedicated to discussing all the new buzz involving footwear. Just a few years ago Nike Air Force Ones could usually only be seen in the downtown areas of major cities. This has quickly changed as they are seen in magazines, newspapers and on the streets of even the most rural of cities. There really are no borders or boundaries anymore when it comes to their popularity. It is not uncommon to see a middle-aged mother of three rocking the freshest kicks on the market. Sneakers just simply are not for the hip hop teenagers anymore. Their comfort, appeal and overall style are sought after by people of all ages from all parts of the world.
While there are a number of popular shoe companies and styles including K. Swiss, Adidas and Puma just to name a few, Nike Air Force Ones are commonly referred to as the footwear that first broke into the mainstream. While first appearing in major rap videos and in the heart of urban streets, they have now become as mainstream as a baseball cap or designer jeans. There seems to be no end in sight for this trend and who knows, maybe one day fresh new sneakers will be accepted at high class, black tie affairs. One can only dream, right?
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