PRESSfeed, the enterprise RSS content syndication tool created for PR and marketing professionals, re-launched its Enterprise RSS Promotion blog this month.
Updated to the latest version of WordPress, the new look is based on the template created by http://www.highlandsbydesign.com and modified to reflect the PRESSfeed brand by Steve Scavo of 35mmdesign.com
The new look also offers social bookmarking of the blog posts to digg and del.icio.us in keeping with the social media elements embedded in the PRESSfeed system.
“Since PRESSfeed is on the forefront of assisting PR and marketing folk to integrate social media and content syndication into their communication strategies, we wanted our blog to reflect what we do," said Joel Morris, CTO of PRESSfeed.
Launched in April 2005 at the Media Relations Conference, PRESSfeed has kept pace with the fast pace of social media development online. In 2006 the hosted enterprise version of the service was released and in August at the Search Engine Strategies show tagging and social media bookmarking was added.
A recent Pew Internet Foundation survey found nearly one in three individuals consumes RSS feeds. But for enterprises, the most telling response was that 63 percent of these RSS users subscribe to work-related feeds. This figure is supported by another study from BlueStreak that found 28 percent of web users subscribe to RSS feeds
As far back as July 2005, when adoption rates were as low as 12 percent, Forrester Research analyst Charlene Li stated in a report "Even if it's something as simple as putting press releases in an RSS feed, marketers will benefit from early exposure to distributing information via RSS — and receive valuable feedback from key constituents on what types of content they would like to have."
As we move through 2007 creating and publishing content in RSS feeds is no longer something to have on the back-burner. It should be an integral part of every company’s marketing and communication strategy.
Add Rss To Blog
You post your brilliant and original thoughts for everyone online to read, but no one is coming around to read your blog. And, because no one can find your blog to read it, you are not generating any links or improvement in your search engine rankings either. What is a blogger to do?
Promoting your blog is essential to its success. You need to promote your blog so that you become recognized as an expert in your chosen niche and can monetize your blog. However, you also want to promote your blog to increase the traffic to your site, reach a new reading audience, and most importantly to create as many inbound links as possible. Creating inbound links ensures that your website rankings and search engine optimization efforts pay off for you in the biggest ways possible.
You want to promote your blog to as many people in your niche market as you possibly can. And, you want to do it as often as you possibly can. Some people believe that the best way to promote a blog is through comments on other popular blogs with a link to your own blog, comments on UseNet or other Internet message boards or forums, posting press releases and articles, etc.. However, the easiest and most time efficient way to promote your blog is through RSS feed and blog submissions to directories hands down.
The issue with using a manual feed submitter, or using an individual RSS submitter, is that it is very time consuming to deal with on a consistent basis. Most bloggers want to write their posts and be done with their work for the day. They do not want to spend a half-hour writing a post and then three more hours trying to submit their RSS feed and content to directories in hopes of bringing in some readers and sneaking up their search engine rankings.
The good news is that today programmers have developed some great semi-automatic RSS feed submit tools which you can now choose from to help submit your RSS feed and blog to directories without it being so time consuming. Feed submitter software programs allow you to simultaneously submit your blog and RSS feeds to literally thousands of directories, and to do it all with only a couple quick clicks of your mouse.
Setting up the RSS feed submission software is simple to do and the submission process takes very little time to complete. Using RSS feed submitters is much easier and quicker than attempting manual RSS submits.
If you are a blogger interested in publishing RSS feeds, XML feeds, and getting your feed out into the RSS databases of the world, I would highly suggest that you check out some of the amazing new RSS software tools available to you today on the market. Choose a tool that is easy to use and one which will allow you to reach the maximum amount of directories possible for the least amount of work.
Writing your blog posts should be the hardest part of blogging, not trying to get noticed and dealing with SEO. Thankfully, the advent of semi-automatic feed submitters allows you to spend your time doing your writing and not dealing as much with promotion.
Both -- -- & Vipann Kumarr are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
-- -- has sinced written about articles on various topics from . Sally Falkow is founder and co developer of PRESSfeed, an RSS service for marketing and PR use. She is co-author of The Power of Online Syndication in Public Relations. For more information on RSS visit. -- --'s top article . to your Favourites.
Vipann Kumarr has sinced written about articles on various topics from RSS, Education and Flirting Tips. For more useful tips & hints, please browse for more information at our website: -
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