You decide to start creating keywords for search engines. Then, someone tells you to do pay- per-click, ezine advertising, write articles, participate in discussion forums, start a blog, update your newsletter, write a salesletter, write a better headline, automate your mailing list, do joint ventures--Ack! This online marketing stuff is hard!



Even if you don't have Adult ADHD, when choosing an internet strategy for the first time, most business owners become overwhelmed with the amount of information and confused by the many choices and possibilities to extend their business online.

If you do have Adult ADHD, it can feel impossible...you do a little bit of work in one area, with little to no success, and then move on to the next, and the next, and so on, but just can't achieve the results you want. Or worse, ignore marketing completely and hope for the best--but the best doesn't happen that way, of course.

Even if you have severe Adult ADHD, You DO NOT have to fall into that trap.

Have you ever found yourself in these situations?

You can't decide where to begin.

You don't know what to do.

You aren't sure how to put the pieces together.

You have trouble staying motivated.

These are all ADHD symptoms commonly experienced by business owners with Adult ADHD, but all you need to overcome them is one thing...

In order to set a solid foundation to create marketing results that work, the key for people with Adult ADHD is having a clearly defined STRATEGY.

What's a strategy? In simple terms, a strategy is the direction you want to take. It forms the guidelines that help you decide what to do, when to do it and why it's important.

Often, business owners with Adult ADHD are so busy trying to implement the latest and greatest tactic that they've heard or learned about, that they forget where that tactic fits in helping them grow their business. This can result in increased overwhelm, frustration with unfamiliar technology, impatience with outsourcing and in the end, NO RESULTS.

In order to avoid the no results trap, I'm going to share with you some simple methods for helping those with Adult ADHD choose the right strategies and tactics for you.

1. Ask yourself "What Do You Want?"

I call these the four words that will move you forward. Before you dive into the specifics of any marketing campaign, you must know first exactly what you want to accomplish with your efforts. It can be hard for those with Adult ADHD to back up to the beginning, but you need to. There are 3 major results you will receive with your marketing:

a. Visibility - Visibility is getting your company or product name out there to your marketing. One of the best ways to get visibility is simply to advertise.

b. Credibility - To get credibility, one must get an endorsement by another person or company. This result is most useful for independent service professionals who need to be known as an expert to get clients. Credibility can be easily produced through writing articles, speaking or press releases.

c. One-To-One Connection - Once you have prospects or customers, you will want to keep them up to date and informed of your products or services. One-on-one connection builds and maintains relationships with your prospects so when they are ready to buy, they come to you.

Choose your results first. Then:

2. Pick your strategies

Now that you know the results you want, you can go about choosing a strategy that will get you to those results.

When choosing an Internet Marketing Strategy, there are basically six strategies you can implement, all which have multiple tactics. If you have Adult ADHD, remember you want to choose a strategy you personally like so you will stick with it.

Here are the six strategies for an Internet Marketing Plan:

a. Direct Communication: Making personal contact with prospects and customers

b. Social/Online Networking: Creating a pool of contacts to share ideas and referrals

c. Writing & Publicity: Becoming an expert in a subject matter

d. Speaking: Leading a group in a particular subject matter

e. Competition: Cooperative competition with other businesses

f. Advertising: Placing ads in popular media

3. Choose your tactics

Once you've chosen a strategy to achieve a particular end result, THEN you can start thinking about tactics. Doesn't this feel great? No more wondering "should I do pay-per-click, search engine optimization or send out a newsletter?" This focusing habit can be a livesaver if you have Adult ADHD symptoms.

Would you go on a roadtrip without a plan? Of course not! You would start with a clearly defined route so you knew that you would get to where you want to go with the greatest success possible.

Sadly, that is not how most people work on the Internet--especially people with Adult ADHD, where the tendency to fragment is even higher. By choosing your end result first, and the specific strategies and tactics you need to achieve that result, you then can have a fast-paced marketing cycle working for you day and night.

To find out more about achieving marketing success with Adult ADHD, see below!