As promised on my last article I would like to talk little bit about search engines.



Everybody is talking about search engines. There are so many popular questions about search engines.

For instance:

How do we get on the top of engines? How do I get listed? How do I get top ranking? How does it all work? What is the secret basically?

 

I will write an article about all these questions but for now I would like to talk about the top position in search engines.

Let’s get to the point. Peoples using the search engines to find information about anything. How does it works is very simple. Every search engine does have a search box where you type a phrase or keyword and click search. Shortly the search engine will return the results found on the search engine index for that particular keyword or related to that phrase.

Now I would like to talk about the top 10 positions on any search engine. The first page actually of  real results. Conform to recently statistics those are the websites which making sales and they are the most profitable websites.

We are now returning back to our big question: How to get there?

You can get there by learning what it takes to get high ranking on search engine without paying a penny for advertising .To get listed on the first page on Google for example it means Google says that you are highly relevant for that particular term.

All search engines are unique and different so you cannot have a standard rule for all search engines but there are general guidelines so bellow I will present you few of those guidelines. So let’s talk about what search engines actually want.

Generally what they are locking for is the phrases what phrases you do have and the weighting of these  phrases on  your website. So they will lock at your phrases and will say ok these phrases are relevant to what peoples are typing in on search engine box

Second is how much of the resource they see you as. If they lock at your website and they think yes it is a real resource ,is got a lot of information is highly relevant and I am going to give a high ranking or just do they see you have a few pages considering is not real a resource. So you have to work on becoming a resource for your site for your sector

Also they lock how many good sites are linking to your website. It is very important that the number of sites linking to you has a direct impact on how highly ranked you are on search engines. If you have a lot of peoples linking to you your website will be rank higher than websites have less people linking to them

And finally how relevant search engines think your website is. This is really crucial

So what really matter to search engines is the relevancy of your website

Google for example is the most popular search engine is very strictly on relevancy

The whole way it’s been built that they want to give peoples relevant results. So If you can make your website highly relevant for as many phrases as possible that is going to bring you higher rankings and higher volume of traffic

Also you will need to work on becoming the leader authority of your sector. What do I mean by that is that you need to expand the content of your website by adding additional resources related to your website content so the search engines to say ok this is becoming a great resource for this sector so we going to rank it higher than other websites which does not have so many pages with real resources.

So you need to move away from keeping your website at the original stage and try to extend your content to other related areas. Is the best way for showing to search engines that your website is relevant and has valuable resources.