Anyone who tries to sell their products or services is very aware of the fact that advertising is a very important part of a good marketing campaign. Your satisfied customers are a very good way of free advertising, but becoming popular by word of mouth can hardly reach the scale that your business needs. There are various advertising methods, from ads on TV and radio to ads in newspapers and magazines, from Yellow Pages to Internet ads, and so forth. But when you're trying to reach a specific target and a wide audience, there is nothing like aerial advertising.



Aerial advertising refers to advertising your products or services on banners and billboards that are towed by small airplanes. These airplanes soar at 500 feet above the water, and 1000 feet above the ground. Crowded beaches, rush hour traffic, rock concerts, theme parks and ball parks, festivals, etc. are some of the targeted places where aerial advertising is thought to be most successful, as it can send out the message to a fairly wide audience and sometimes to a specific target or demographic. Surveys show that over eighty percent of the people whose attention was distracted by a plane towing an aerial banner can still remember it thirty minutes later. What's more, the same surveys on the efficiency of airplane advertising show that over seventy-five percent of these people remembered the products or services that the aerial banners advertised. And it's hard not to, especially when these aerial banners are very colorful, or when the exposure is great, as the pilot circles around.

Those who have already employed this form of advertising and reaped its benefits know that it takes a lot more than just an airplane circling around a crowded place for messages, logos or slogans to be noticed. As true as it may be that people tend to look up when they hear an airplane and often watch it disappear into the distance, the message still has to be captivating enough in order to be remembered. And it's not necessarily the content, but the form of the message that draws people's attention. Therefore, airplane advertising makes use of colorful aerial banners and custom aerial billboards, which can be either computer generated or custom painted, so as to make each message more attractive and easy to remember, or, in other words, more effective.

When trying to advertise your products and services, you have to take into consideration the advantages and disadvantages of each method of advertising. As has been said before, there are ways and ways of advertising your company to the wide public. However, the term ?wide? can mean different things, depending on the form of advertising that you opt for. Analyzing both advantages and disadvantages, airplane advertising emerges as a very good choice, as it combines cost effectiveness and wide audience. Any outdoor place can be targeted with airplane advertising, regardless of its width or of the distance. There are airplane advertising companies that provide nationwide services at very affordable rates.