Free ringtones are readily available from the web. Mobile users around the world gained from the use of the Internet for the free sharing of ringtones, wallpapers, themes and games. In fact, downloading and exchanging mobile soft accessories have become a favorite pastime for them. Most of the available free ringtones are created by mobile users themselves.



Their desire to personalize their mobile phone established the present success of the mobile industry. The mobile industry has gained acceptance in other industries such as the film, television, and the Internet, evident through the creation of mini-movies using the mobile phone, promotion of artists through mobile ringtones, and for a fee download of themes and wallpapers that they design.

It is with this popularity that pushed companies to start advertising campaigns through mobile phones. Start-up companies called mobile content providers have signed up for advertising arrangements with product companies to sell their product to mobile users through the use of text messages. Using special access numbers, they will broadcast and market a particular product to a wide range of mobile subscriber.

The rise in the number of mobile content providers reflects the success of such advertising strategies. In fact, ringtones have been created out of political slogans. Thus, marketing gurus see the impact of mobile market to the masses as a great advantage for them: there now exist a newer, cheaper and more personalized means of mass advertising by simply distributing free ringtones.

The music industry also benefited from the rise of mobile market. Artists and musicians can become famous in the mobile market. Mobile users that use commercial ringback tones actually act as people advertisers. Every time their ringtone is heard by other people, the melody is retained and absorbed. Eventually, the song has a chance of rising in the charts. The success with this kind of advertising was established when an amateur rapper propelled himself to popularity through a famous hit ringtone. It went on to become triple platinum and earning its own category on most mobile phones.

The free ringtones available from the Internet are either promotional songs or free tones created by mobile phone manufacturers. This is because commercial songs are rarely free. Charges for these ringback tones, also called truetones, are not that expensive since mobile service providers earn their revenue in terms of the quantity of download. So these providers try hard to maintain the low price for these download ringtones. They also bundle it with their other services so as to attract patrons and subscribers to download.

Free ringback tones are readily available. But if you want to be trendy, new commercial songs arranged as a ringtone are only available from a mobile service provider's mobile page or from the Internet for a fee. These ringback tones are also assured to be clean and without a trojan or virus mobile software. Depending on the need of the mobile user, free ringtones are here to stay for the mobile user.