Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. In internet marketing, the method Contextual advertising is among of the many methods that uses the content of a website for marketing.

Contextual advertising or targeted advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed to the user. Learn more about this with the austin web design.

Google AdSense was the first major contextual advertising program. It worked by providing webmasters with JavaScript code that, when inserted into web pages, called up relevant advertisements from the Google inventory of advertisers. The relevance was calculated by a separate Google bot that indexed the content of the page.

Advertising on a Web site that is targeted to the specific individual who is visiting the Web site. A contextual ad system scans the text of a Web site for keywords and returns ads to the Web page based on what the user is viewing, either through ads placed on the page or pop-up ads. Check out what the austin web design has to offer about this.

Contextual advertising also is used by search engines to display ads on their search results pages based on what word/s the users has searched for.

Since the advent of AdSense, the Yahoo! Publisher Network, Microsoft adCenter and others have been gearing up to make similar offerings.

Contextual advertising has made a major impact on earnings of many websites. As the ads are more targeted they are more likely to get clicked, thus generating revenue for the owner of the website (and the server of the advertisement). A large part of Google's earnings are from their share of the contextual ads served on the millions of webpages running the Adsense program.

There are many agencies that will help brands understand how contextual advertising options affect their advertising plans. There are three main components to online advertising. Creative (what does the ad look like), media planning (where do the ads run) and media buying (how do you pay for the ads). For more information about this, then visit the austin web design for more details.