Aah?Wednesday. Hump day. That great centrist point in the week that has optimists cheering the arrival of the weekend and pessimists deriding the amount the week that still must be dealt with. There is certainly much to give thought to of this oft-misunderstood day, but to me, it will always be 90210 day. A day of celebrating my other group of great friends, although they lived a long way away and we never had too many actual direct conversations. But, the opportunity to gather with the group of my ?real? friends to share time, have drinks and relish the good times and the bad of the neighbors of America's most popular zip code is something I couldn't value more.



I'm not sure where I would even begin to discuss what some of my favorite times were with the old crew down at the Peach Pit or at Castle Walsh; as how can you possibly cull 10 years of memories down to a couple of anecdotes. You can't. But, today we are talking about advertising and more specifically we are talking about advertising jingles.

Wow, that in and of itself is a topic that gets me weak in the knees. I myself am a bit of a musician, so I like to think that I have given the medium more scrutiny, yet greater appreciation, than the general public. I like those jingles, wow, they can really drive home the utility of a product and contribute to the great history of music at the same time.

Anyways, remember when David Silver wrote a couple of ditties for product promotion? He, like many musicians, was presented with something of a dilemma. He felt that his artistic integrity would be compromised by writing advertising jingles. But, this is the fallacy that so many musicians have suffered from. Advertising jingles don't inhibit or discredit your creativity, they empower it.

With greater constraints one must always think outside the box in order to achieve equal or greater results. David Silver didn't ultimately understand this. Its unfortunate that so many musicians give in to popular opinion (which by the way is the same place that offers gold records to the likes of Jessica Simpson) and forgo the place where creativity and artistic abilities must necessarily be at their sharpest?thirty seconds to tell the world of the odor protecting power of deodorant.