The fact is you need to advertise, and studies have shown your advertising must appear somewhere between 5 and 7 times (on average) in front of your prospective customer in order to land a customer.
So what makes up a good advertisement, especially when it comes to doing so on the Internet? Neal Freeman of Ophthalmology Times writes, "Marketing planning is a broad-based procedure. Each of the four "P`s" of marketing (product, place, price, and promotion) must be considered." He is absolutely correct and for our purposes here in this article we are going to focus in on the last "P", promotion, or what most call advertising. There are three types of advertising styles we want to touch on today. Each one or all three can be very valuable when running your next advertisement.
In your advertising you want to be specific. An example of a specific objective would be: "We are offering a 20% discount on all of our widgets if purchased by December 1st." Freeman writes, "Determine what kind of response you seek in what target market in what period of time." That he says will help you better define your specifics.
If you advertising to inform a consumer or potential customer, keep in min advertising is to increase the primary demand or in other words to demand for the product or service you are offering. If a potential customer is informed about your service, chances are they will more than likely choose it from the provider of the information. So make sure your advertising is informative.
Another form of advertising is persuasive advertising. Persuasive advertising builds selective demand, i.e., demand for the service of one particular provider. With your advertising you are trying to persuade the customer that your product or service is the one they should go with.
The third type of advertising we will touch on today is reminder advertising. Reminder advertising is used for services that have been available for an extended period. If the community or customer base in your market already knows of you, then you want to advertise to just remind them that you are still out there, you still offer great services and/or products and so on. Nike is a company that is a good example of this.
The ultimate goal of most advertising programs is to build "top of mind" awareness of your services. There is no better feeling then when the thought of a product or service that you provide comes to the customer's mind, yours is the first they think of. An excellent example of this is Kleenex. Informative, persuasive, and reminder advertising combine to achieve this result. When the patient finally decides to obtain a service, you want to be the provider that comes to the top of the patients mind.
By: Bruce A. Tucker
Advertising Return On Investment
In today's retail industry, retailers have to keep up with changing times and the needs, as well as the wants of their customers. Not only do customers expect to be in and out of a store in minutes, they also expect to have what they need available, where and when they want it. Although it can be difficult keeping up with the wants and the needs of all your customers, it is important that you do, as customers are what essentially determine whether your business is a success or a failed business venture.
When it comes to operating long-term, profitable retail establishments that put the needs of the customers first, but in a cost effective matter, there are many retailers that rely on point of sale (POS) equipment. If your retail establishments are currently using old or outdated POS systems, you will want to reexamine the way that your customers are being serviced or how your sales are being tracked, as well as how your inventory is being counted, as the current way may not be good enough. If that is the case, you will want to start examining POS products, including POS cash registers and POS scanners, as there are a number of ways that they can not only have a positive impact on your business, but they can also help you get a larger return on your business investments.
As it was previously mentioned, POS systems include a number of different equipment pieces. One of those pieces is a POS cash register. A POS cash register most commonly includes a computer screen, keyboard, cash drawer, and installed POS software. The POS software is, perhaps, the most important component of a POS cash register. Updated POS software turns a traditional cash register, one that just collects cash from customers, into one that acts as an inventory control device and a sales tracker! These devices play an important part in running a successful, profitable business in the retail industry.
POS Scanners are another important component of running a successful, profitable business in today's retail industry. Scanners typically come in two different formats. These formats are in a handheld format and in a flat, countertop format. Many established retailers use both types of scanners, as they make it easier to quickly service customers. With scanners, whether they are countertop scanners or handheld scanner, retail cashiers can easily scan the barcodes on each item, without having to key in each barcode individually. This automatically speeds up the process of checking out a customer. If your POS cash register is also used to track your inventory levels, POS scanners can help to keep that count as accurate as possible.
POS cash registers and POS scanners can each be purchased individually or they can also be purchased as a part of a larger system, which is commonly referred to as a POS cash register system. These systems are often referred to as all inclusive systems, as they tend to have everything that you need. Complete POS cash register systems tend to not only include the cash register system itself and handheld POS scanners or flat, countertop POS scanners, but they also tend to include credit card readers, receipt printers, and age verification machines. Many established retailers prefer buying their POS equipment in the form of complete POS cash register systems, as they cost less than buying each equipment piece individually. Limiting the number of business expenses incurred makes it easier for you to get a return on your investment.
Additional steps that should be taken, when buying POS equipment, to get the biggest return on your investment including examining certified pre owned POS systems. As previously stated, the less you invest, the easier it is to get a return on your investments or recoup your business expenses. Although certified pre owned POS systems are pre owned, each piece often undergoes a strict reconditioning process, resulting in a certified pre owned POS system that not only operates like new, but looks like new as well. Doing business with a POS supplier that has a maintence program, as well as a POS software updating program is also likely to ensure a larger return on your investment, as these programs help to extend the life of all of your POS products, including individually purchased pieces or complete systems.
For a large selection of complete POS systems, as well as individually sold POS equipment pieces, examine VisionPOS.com. With a well-known maintence program, as well as a highly rated software updating program, you are sure to find the life of your POS equipment purchased from VisionPOS.com extended for years to come, making your investment a wise one.
Both Michael Podlesny & Michael Singer are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Michael Podlesny has sinced written about articles on various topics from Sim Cards, Advertising Guide and Photography. About the Author:Bruce A. Tucker is the Associate Director of .. Michael Podlesny's top article generates over 40500 views. to your Favourites.
Michael Singer has sinced written about articles on various topics from Pets, Advertising Guide and Forex Guide. Trying to find ? We have a full line of POS equipment. We are the leaders when it comes to helping businesses find the right POS equipment including h. Michael Singer's top article generates over 18100 views. to your Favourites.
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