You identify a market & generate (or outsource the creation of) a product.



You send people (via Adwords) to a web-site offering that product, so that they can buy it.

You then modify your online ads to get more visitors to visit your web site.

You modify the salesletter in your web-site to get more people to buy your product.

For those of you starting out with Adwords, here's how it works:

People search for certain keywords in Google, & beside the search results are ads (Adwords). If your ad is interesting enough, you can attract targeted traffic because your ad will appear on the screen of people who are searching for solutions.

What keywords are people searching online in the first place? Well, you can use Google's Search-based Keyword tool. Knowing what keywords to target, however, is not all there is to it.

Here's a quick overview of what you'll find in the 162-page PDF ebook called "The Adwords Manifesto":

In a nutshell, Adwords helps you drive a lot of traffic to your site in the shortest amount of time. Yes, it is a trial-and-error technique for some, & Michael Jones cracks the Adwords code to the tune of $108,939.66 a month.

Chapter 1 - Keyword Research / Getting Ready For Your Campaign

Chapter 2 - Building Your Campaign

Chapter 3 - generating Quality Landing Pages - How To Show Google You Are Relevant

Chapter 4 - Writing Effective Search Ads - The Rules Have Changed

Chapter 5 - Bidding Basics: What to do when a campaign isn't working

Chapter 6 - Dealing with Low CTR / How To Tweak Your Ad

Chapter 7 - Campaign Pruning

Chapter 8 - The Content Network - Placement Ads

Chapter 9 - Campaign Optimization - Tweaking Your Campaign

Chapter 10 - Banner Ad Creation - Banner Ads That Work

Chapter 11 - How To Make The Sale - generating Sales Copy That Works

Chapter 12 - Setting Up Your method - Steps & Elements Involved

Chapter 13 - Adwords Editor - Managing Your Campaign Online

Chapter 14 - Alternative Ads - Moving Beyond PPC

there's also videos such as:

Video 1 - Overview

Video 2 - Keyword Selection

Video 3 - Calculating Break-even

Video 4 - Setting Up Google

Video 5 - Adwords Campaign

Video 6 - Impact Popup

Video 7 - Conquering Keywords

Video 8 - Alexa Strategy

Video 9 - Google Keyword Tool

Video 10 - MSN Keyword Tool

Video 11 - SpyFu Tool

Video 12 - Keyword Mixer

Video 13 - The MSN Adwords

Video 14 - MSN Starting a Campaign

Video 15 - MSN generating Your Ad

Video 16 - MSN Keywords

Video 17 - MSN Pricing

Video 18 - Yahoo

Video 19 - Other PPC

If you're into Adwords & are curious about how Michael is able to bring in at least $100,000 monthly, then check out The Adwords Manifesto, review the contents, & prove to yourself if this is for you.

For more information on Adword Manifesto, visit http://shoptherightway.com/cb/cash-manifesto.php