1. For the affiliate: Don't need to have their own product
A lot of people don't have the time, money or expertise to create their own product, so affiliate marketing is a great way to make money off other peoples hard work. This also means an affiliate doesn't have to worry about researching the market to find what people want. Instead they only have to find which products are selling well.
2. For the affiliate: No customer support required
Anyone who has ever had their own product will tell you that customer support is one of the worst parts of running a business. Affiliates get to keep their share of the profits without ever having to worry about being in contact with the customers. The publisher's customer support department deals with all the problems.
3. For the affiliate: Only a small investment required
There aren't many business models which allow you to start up with virtually no investment, but affiliate marketing can be one of them. When using free traffic the only investment is time. Of course, there are paid methods of traffic generation also, but in general becoming an affiliate marketer is a low cost business with the potential of being very profitable.
4. For the affiliate: Working from home
It's many people's dream to work from home and only when they feel like it. Affiliate marketing isn't paid on an hourly rate so you can choose the hours you want to work. Some people do affiliate marketing as a hobby, others as a full time job. The beauty is it's completely up to the individual. It is important to remember though that the more effort you put into affiliate marketing the greater the rewards in most cases.
5. For the publisher: A much greater audience will be exposed to the product
One of the main advantages for a publisher who has an affiliate program is that the affiliates have the potential to reach a much wider audience then he or she ever could on their own. This means there can be many more sales than there would have been if the publisher were the only person promoting the product, for a relatively small amount of extra effort.
6. For the publisher: Less effort needed to drive traffic
Getting traffic to a website can be a time consuming process, so to have a large amount of affiliates doing this for you is a huge advantage for any publisher. By using affiliates the publisher has to spend less time worrying about getting people to the sales page leaving more time for other areas of the business. Leveraging other people's effort for your own business is a great way to make a lot of money.
There are many advantages of Internet marketing for both the affiliate and the publisher, which is why it has proven to be such a successful business model. Affiliate marketing has generated many people a healthy income, and will do so for the foreseeable future.
Affiliate Marketing Program Top
Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. So why settle for those that charge you some dollars before joining.
When do they issue the commission checks? Every program is different. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.
What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.
How are referrals from an affiliate's site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale.
The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.
What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out.
Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.
Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.
Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.
Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee.
Lastly, what is the amount of commission paid? 5% - 20% is the commission paid by most programs. .01% - .05% is the amount paid for each hit. If you find a program that also pays for impressions, the amount paid is not much at all. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.
These are just some of the questions that needed answering first before you enter into an affiliate program. You should be familiar with the many important aspects that your chosen program should have before incorporating them into your website.
Try to ask your affiliate program choices these questions. These can help you select the right program for you site from among the many available.
Both Dexter & Pino Tedesco are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.