There was a rather unintentional story doing the rounds immediately following the launch of Air Jordans that wearing them makes anyone fly like the player Michael Jordan after who the shoes are named. If nothing else, the story underlined a fact for which both the player and shoes stand for: unmatched ability to sustain agility against odds.



Cut to Air Jordans. The high level of anticipation translates into higher sales figures for the manufacturer even if the anticipation is based on frenzies among Nike and sneaker enthusiasts who want to follow the trends, come what may. Believe it or not, buyers over the decades have bestowed faith on this one shoe brand which goes as far as demonstrating how good are Air Jordans in meeting their expectations if not exceed them. Now, don't forget the craze Air Jordan x Air Force 1 Fusion created after its introduction.

What clicks Air Jordans so much, generations later and what exactly is behind a pair of 1985 edition Nike Air Jordans that fetched $5000 at an auction?

There is no doubting the first point that Air Jordans is immortalized by Michael Jordan, the legendary basketball player. In addition, gifted with a ?no competitor market?, they have succeeded in stamping their authority on urban and basketball culture since introduction. Generations that grew up with Nike Air Jordans, it was the ultimate shoe of their dreams and they obviously couldn't think beyond it. To its luck, all other competitors were more or less perceived as followers/copies of Air Jordans which unfortunately went against them. Leave aside Nike air Jordans for a moment, Air Jordan x Air Force 1 Fusion, which was launched years later has also carved a position for itself.

Beyond the hype and anticipation attached to its name Nike really has quality to talk about. If the immense emotions and frenzy they create ahead of their launch is any clue, I can only go as far as saying that this is why Nike Air Jordans tick like they only can. If not, try to explain the slang aliases (pair of kicks, AJ's, or J's or even a Jordans) Air Jordans are being affectionately referred to as?

Popularity of Michael Jordan

The distinctiveness of Nike Air Jordans has its own merits but the day Michael Jordan decided to throw his weight behind the brand, it was a winner. Mainly when urban masses and basketball patronizes, it can only be explained as extraordinary if there are no precedence. More than anything else, it is the sense of pride and getting associated with the legendary name no matter how.

Nike Air Jordans and later its merged version Air Jordan x Air Force 1 Fusion have lot to thank Michael Jordan for. It was his association with that changed the way Americans wore shoes. I would still argue that this can not be likened to a chicken and egg story; unless for the commanding quality and bold designs, Michael Jordan wouldn't have associated with the brand. In the end, it all begins and end at quality.